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…HELLO 2017! Helen Hedgeland, Managing Director EVOLUTION


What have been the biggest occurrences for Evolution in 2016? It’s hard to choose — there have been so many stand-out events for


us in 2016. 2016 was a special year as it was our 10th anniversary. That we could


mark the year with major launches such as Dual Play Roulette, Baccarat Control Squeeze and another new studio opening, this time in Bucharest, made it even more special. Baccarat Control Squeeze brings a new level of live interaction to our games. Baccarat is a game with a particular mystique and appeal. It attracts true enthusiasts — and some very high-rolling enthusiasts at that! Now players can take control of the squeeze themselves when playing online, effectively peeling back the real cards on-screen for a truly Macau-like VIP gaming experience. Then there was the opening of our new, fully certified studio – the


first in Romania – at the Grand Casino Bucharest, in partnership with iSoftBet. Not only is this facility home to new live tables and turnkey services for the new .ro market, it also provides numerous new tables for our .com licensees and their players. Perhaps, just pipping the above, though, would have to be the


installation of our Dual Play Roulette convergence solution at both The Ritz Club and the Hippodrome Casino in London. Dual Play Roulette is the essence of land-based and online convergence because it allows both online and land-based players to play at the same physical table sited on the land-based gaming floor. It draws online players right into the excitement and ambience of


the real casino. At the same time it allows on-premise customers to stay connected to the live game action via their smartphones or tablets when they are in the casino’s restaurant or bar, for example. And course, the whole solution offers highly scalable multiplayer revenue potential, from both remote and on-premise players.


What do you think was the most important occurrence for the industry in 2016? I am tempted to say the convergence of land-based and online


casino gaming. I think there was a watershed moment in 2016 where land-based casinos realised they needed to make more of their opportunities online. The most forward-thinking land-based casinos know that it’s


essential to have this kind of offering if they want to excel at serving existing customers while also attracting new customers and new lifeblood. After all, large and medium-size retailers been ‘multi- channel’ for a long while and they are now evolving to ‘omni-channel’, which essentially aims to deliver a seamless customer experience. Having made a strong case for convergence, arguably an occurrence


of even greater significance is the point at which online Live Casino revenue from mobile tablets and smartphones overtook revenue from desktop computers and laptops. In Q3 2016 the average percentage of revenue derived from mobile


Evolution Live Casino by our licensees was 43.1%. However, the equivalent metric for the top 10% of Evolution licensees in Q3 was in excess of 50%, so we have reached a critical point in terms of the devices used to access online gaming. This trend towards mobile dominance looks set to continue for some time yet.


What are you most excited about for the industry in 2017? I would have to say convergence and the opportunities that it brings. Live Casino is the natural bridge between land-based and online casino gaming, and Dual Play Roulette forms that bridge perfectly.


With Dual Play we have developed a product that is exclusive to land- based casinos that want to explore their online and convergence potential.


The business case is totally compelling. With Dual Play Roulette a land-based casino gets increased revenues for virtually the same cost. But convergence and Dual Play aren’t simply about the revenue opportunity — they’re about long-term sustainability and developing solutions that are meaningful and attractive not only to today’s players but to new generations of players. With Dual Play a land-based casino can build even stronger loyalty in their most important customers today while attracting tomorrow’s customers to both the online and in- venue experience. Land-based casinos are a central part of Evolution’s long-term


growth strategy, and Dual Play is a critical step in taking our offering for the land-based casino sector to the next level.


What are you most excited about for Evolution in 2017? One of the most exciting things on the agenda for Evolution in 2017


is further geographical expansion. We have an enviable track record of achieving first-to-market advantage for our licensees. As new territories open up through re-regulation we will always look to capitalise on those opportunities for our licensees. Expansion, continuing strong growth in mobile, innovative new


games, the ongoing enrichment of our games portfolio, the land-based casino opportunity… all of these things will, I am sure, help us to further strengthen our leading position in the Live Casino market during 2017. And finally, having been listed on Nasdaq First North Premier since


March 2015, we have now opted to apply for the company to list on Nasdaq Stockholm’s main exchange. So, all in all, there’s a great deal for us to be excited about for 2017.


Anything else you’d like to say about the passing of 2016 and 2017’s arrival? 2016 marked the end of the first decade of Evolution. During the


year we saw key Evolution developments launched that underlined just how far Evolution and the Live Casino sector have travelled in the last 10 years. At the moment, 2016 is on course to be another record year, so it’s been a very special year in every respect. Knowing the projects and plans we have in the pipeline, we have every reason to believe that 2017 will be just as momentous.


FEBRUARY 2017 75


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