GOODBYE 2016…
Andrew Dagnall, CEO BETTORLOGIC
What has been the biggest occurrence for Bettorlogic in 2016? Bettorlogic has enjoyed its best year to date. During 2016 we launched our innovative Horse Finder product, built a first prototype of our Bet Propensity
analysis software and have greatly increased our editorial content output with the likes of
Oddschecker.com. Each of these developments have been
introduced to give operators more ways to diversify their products and standout amongst an ever-increasing crowded marketplace.
What do you think was the most important occurrence for the industry in 2016? Leicester City winning the Premier League
attracted attention because of how unlikely it was, but the biggest event was Euro 2016. For the tournament, we produced bespoke editorial content for several leading sportsbooks who were looking to capitalise on the major sporting event. Euro 2016 also provided the perfect platform for our Live Logic and Easibet products. Here operators were able to suggest bets based on the strongest trend through
68 FEBRUARY 2017
Easibet and then provide in-play information every five minutes depending on how the match develops with Live Logic.
What are you most excited
about for the industry in 2017? Personalisation. As Big Data takes a larger
prominence in the industry we are in a unique position to analyse past customer activity which aid how sportsbooks can best cater their product to individuals. The user experience should, and can, be unique.
What are you most excited about for your own company in 2017? Maintaining our strong relationship with our current portfolio of clients by remaining innovative and providing excellent services for the betting sector.
Anything else you’d like to say about the passing of 2016 and 2017’s arrival? 2016 has been Bettorlogic’s strongest year
yet and 2017 is shaping up to be even more prosperous. We are excited to grow with our clients and continue to innovate through a wide range of products.
psdesign1/Adobe Stock
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