INTERVIEW WITH FLAIR SHOWERS Q&A
different options to suit different homes. Again, that’s where a person just needs a bit of assistance to use the showering area, or whether they need something more like level access. So, it’s a wider variety. I suppose the one big piece of feedback we get from the industry is that a lot of products that are used by the less able right now look more like they belong in a hospital setting, and people don’t want that for their own home. So, it’s about trying to create something more personal.
Matt: Are there any gaps in your ranges you’ve still to approach? Johnny: I suppose really where we need to look is only for a more inclusive range of products for the consumer base where people might need some assistance - a more inclusive range for people with accessibility needs. That’s something that we have in mind, because the reality is that there’s a huge number of families across all markets that have to care for family members, no matter what age they are.
Matt: And would that involve adapting existing products or a whole new range? Johnny: That might be a brand-new range. It’s a very specialised area where you need to look at
As I say, we always plan forward - at least two to three years - just trying to get prepared for what’s coming down the line. One of the biggest challenges I’ve noticed in the market over the last 12 months is that there are so many different colour options for consumers. It’s very hard to quantify how much value that will bring to the business, and I’m sure a lot of our competitors are probably feeling the same. There’s definitely a need for it - there’s no question of that - but I suppose the question is what is the next colour?’ That’s something we’re trying to investigate at the moment. I suppose it’s a more neutral style of colours that seems to be very popular right now.
Matt: Can you talk a little about Flairs’ efforts regarding sustainability? Johnny: When it comes to the raw materials that we use, we’re very conscious of where they are
Matt: Having seen the testing areas, I see a lot of water constantly running through the products while they are put through their paces. How do approach that from a waste perspective? Johnny: You have to have a water test when you’re testing for water retention. You have to physically put it on in the test enclosure, but that would still be carried out in a very conscious way so that we’re not going to be wasting huge amounts of water. I’m sure that’s something that we have to develop even further, but it’s something that we’re very conscious of from a sustainability point of view.
Matt: Martin (Murphy – Flair’s MD) spoke earlier about “exciting launch plans for 2026”; can you tell me at all about those? Johnny: Unfortunately, I can’t talk about those at this moment. Stay tuned!
sourced. It’s very challenging with aluminium and glass to be fully 100% sustainable, but we work very closely with our business partners on where we source the product. The good news is we’re also now putting 100% recycled packaging into our products, and that will roll out across a lot of the ranges from now on. The ETO collection, which is the premium 8mm range, will start having that in the next couple of weeks. And then we hope to roll that out for the packaging across all the ranges in 2026.
BKU OCTOBER 2025
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