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INDUSTRY VIEWS INDUSTRY


VIEWS


Digital Destiny


If you want to give your customers and trade partners exactly what they need, and boost your sales, you can’t rely on static displays alone. Expanding your digital design capabilities is now essential to inspire, engage and convert more buyers. Showrooms are still valuable, but today’s shoppers expect to “see before they buy.” KBB showrooms have always been a source of inspiration, with inspirational displays giving customers


Talking Trends


The spa bathroom trend will likely evolve with more personalised touches and advanced tech. Natural and sustainable materials will gain popularity, and the focus will continue on blending luxury with practicality to create relaxing, unique spaces.


Comment by Dean Smith, Head of Sales KBFr EMEA, Cyncly


something tangible to experience. Increasingly, digital tools are part of that environment too. Customers want to understand how products will look in their own homes, whether that means a family kitchen or a compact bathroom and software makes that possible in ways that a physical display cannot.


Buying a kitchen or bathroom is rarely a quick decision. It’s an investment that comes with plenty of options, often leaving consumers overwhelmed by choice. Showrooms are there to simplify that process, providing reassurance and sparking ideas. But inspiration today is more visual and interactive than ever before. And that’s why choosing the right software to clinch those sales is critical.


Tiles will remain the most popular type of bathroom wall covering in 2026 and will play an ever-bigger role in tying design schemes together. Porcelain and ceramic tiles will be firm favourites across walls and floors as underfloor heating becomes more prevalent in bathrooms. Cohesion is also becoming increasingly important in bathroom design. Homeowners are looking for ways to create a harmonious and unified look, where every element complements the overall design. This is why our brassware collections are designed with matching finishes across taps, showers, accessories and even basins. Whether it’s brushed brass or matt black, these finishes ensure that everything from showers to shelving works together seamlessly.


Comment by Alvin Biggs, Managing Director, RAK Ceramics UK


Kitchen owners embrace the hidden utility room Meeting the needs of today’s multi-purpose home and lifestyle is essential, and


the most in demand door options right now are making it possible to reconfigure open plan living environments to include a separate kitchen and utility room in one complete space. Now considered a go to for anyone wanting to streamline aesthetics, manage noise, and add an element of privacy throughout the ground floor, special full-height doors that open in reverse not only provide space to relocate electrical appliances like the washing machine, tumble dryer and drinks fridge from the main kitchen but also create a brand-new room not present before! Available hinged left or right, these types of door solutions are helping to create discreet entry through a run of cabinets to reveal a self-contained room, which can be suited to your customers’ needs in terms of size, layout, style, materials, colour, lighting, and overall product mix.


Comment by Matt Phillips, Head of UK Operations, Rotpunkt


BKU OCTOBER 2025


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