BEST OF GERMAN Sven Rensinghoff
Bette
BKU spoke with Sven Rensinghoff, Head of Marketing and Product Management at Bette, about the launches of BetteUltra and BetteCompact+, as well as the company’s ongoing commitment to sustainability.
“
business continues to grow positively.” So says Sven Rensinghoff, Head of Marketing and Product Management at Bette. “A standout moment was the UK launch of BetteUltra Space at Clerkenwell Design Week, where it received an overwhelmingly positive response from designers and retailers. Its refined design and sleek, low-profile installation clearly resonated with the market.“ Right now, Bette is focused on developing solutions that make everyday work easier for planners and installers alike. That means complete, well-integrated systems with clear tolerances and components that align, seal and drain reliably. “If a product helps projects ‘fit right first time’, reduces remedial work and saves time on site, it earns our attention.”
W
According to Sven, Bette’s overall goal for the year is… “to remain calm and considered in a challenging market, continuing to grow the business steadily while maintaining a strong focus on service. For our customers, that means responsive sales and technical support, reliable availability and products that perform exactly as promised – without complication.”
hile 2025 has brought challenges across the industry, our UK
BetteUltra Space
BetteUltra Space is the company’s flattest shower tray to date, and especially useful for projects where installation height is at a premium. It brings together the advantages of glazed steel/enamel - including rigidity, colour stability and a non-porous, easy to clean surface - into even tighter spaces.
Thanks to the thin yet robust material, BetteUltra Space achieves precise edges and fine geometry, offering greater design freedom while enabling a flush-to-floor finish that installers can rely on. When paired with Bette’s co-ordinated installation components, it ensures reliable waterproofing and delivers a clean, minimal look that fits seamlessly into any bathroom design. Alongside BetteUltra Space, Sven says the company is excited about the launch of BetteCompact+ - Bette’s first in-house developed waste fitting. This ultra-flat solution features a compliant 50 mm water seal height, making it ideal for flush shower installations, especially in renovation projects where floor depth is limited. In short: BetteCompact+ enables more projects to deliver the clean, barrier-reduced showering experience that customers increasingly expect - without compromising on performance or regulatory standards.
Sustainability
I ask Sven about Bette’s commitment to sustainability: “We’ve invested in Green Steel for several years and have already produced over 140,000 products using CO2-neutral steel. As of this year, the BetteAir shower tray and all our bowl washbasins are made entirely from Green Steel.
“Equally important is the material itself; glazed steel/enamel is durable, robust, non-porous and 100% recyclable. By designing products for long service life and efficient installation, we help reduce waste on site and avoid having to replace products early – delivering practical sustainability, not just slogans.”
Sven tells me Bette is focused on two key
priorities over the next 12 months: “First, continuing to refine system solutions for shower tray installation - from alignment and sealing to drainage - to ensure projects run smoothly, predictably and on time.
22 BKU OCTOBER 2025
“Second, we’ll keep evolving our colour story, introducing understated finishes that add warmth and depth to spaces.
“The overarching goal remains the same: to create elegant bathrooms that appear effortless - because the engineering behind them quietly does the hard work.”
About Bette
Bette is a German, family-owned company, specialising in high-quality bathroom products made from glazed titanium steel - a unique material created by shaping titanium steel sheets under high pressure and finishing them with a thin, glass-like coating. This innovative composite material is ideal for bathrooms: it’s skin-friendly, hygienic, durable, and robust.
Bette’s product range includes baths, shower trays, washbasins, and bathroom furniture - all proudly “Made in Germany”. Each piece is customisable in terms of colour and dimensions, allowing for tailored bathroom designs that inspire creativity. With over 600 different models and a wide selection of colours, more than half of Bette’s products are now made to order based on customer requirements.
The high-quality products are made using natural raw materials - glass, water and steel - all of which are fully recyclable. The manufacturing process and materials are verified according to LEED (Leadership in Energy and Environmental Design) standards, supporting sustainable building certification.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50
