BRASSWARE & ACCESSORIES Sarah Evans
hansgrohe
BKU’s Matt Broughton sat down to talk all things brassware (and beyond) with Sarah Evans, Head of Product Marketing for Hansgrohe UK.
hen I ask Head of Product Marketing, Sarah Evans, what’s been the story of 2025 for Hansgrohe UK, she tells me that the AXOR brand remains a pioneer in the development, design and production of avant-garde objects for luxurious bathrooms. “The AXOR taps, showers and accessories embody perfection in design, manufacturing and function. “Earlier this year we introduced a new overhead shower collection by Antonio Citterio, the AXOR ShowerSphere, presented under the brand campaign ‘Escape the Ordinary’. Developed with the renowned Italian architect and product designer, this collection expands the immense spectrum of design freedom for creating truly individual luxury bathrooms.
W
“At the same time, our hansgrohe brand has continued to strengthen its positioning with the campaign ‘Life is waterful’, defining the bathroom as the centre of well-being. Alongside a pioneering reinterpretation of a shower classic, hansgrohe has introduced a completely new category in the holistic bathroom solutions program.”
With innovations across all three core areas – shower, washbasin and toilet – the hansgrohe
brand continues to demonstrate its expertise in transforming water into extraordinary experiences.
Right here, right now
According to design experts, the rise of soft elegance is shaping how we think about contemporary interiors. This approach balances sophistication with comfort, offering a warmer, more inviting interpretation of minimalism. At its heart lies a calming colour palette. Soft whites, creams, pale greys, blush pinks and gentle blues provide a serene backdrop that encourages relaxation while still feeling refined.
Lighting also plays a pivotal role. Warm-toned LEDs that mimic natural daylight create a cosy, welcoming atmosphere – an essential ingredient for achieving the soft elegance aesthetic. Finally, surface finishes complete the picture. Brushed bronze or nickel, polished or brushed red gold, and warm brass tones not only reinforce the calming effect of the palette but also pair effortlessly with muted ceramics and furniture.
AXOR has introduced a statement innovation in 2025: the AXOR ShowerSphere. Sarah explains: “Created with renowned Italian architect Antonio Citterio, the collection redefines the overhead shower with a sculptural presence and immersive spray pattern, presented under the brand campaign ‘Escape the Ordinary’. Alongside AXOR’s recent development, the Raindance Alive is the latest evolution in hansgrohe’s iconic Raindance showering range.
“Its unique combination of RainAir and PowderRain delivers an extraordinary showering sensation, while the innovative mesh design of the anodised aluminium spray disc brings a soft, organic aesthetic to the bathroom. “The new Raindance Alive thermostat from hansgrohe also reflects this design philosophy. With its geometric form and ultra-flat structure, it gives the impression of merging seamlessly into the wall, almost like a concealed module.” Sustainability remains central to hansgrohe’s innovation, and with EcoSmart technology integrated into the Raindance Alive, water consumption can be reduced by up to 40% compared to a conventional hansgrohe shower without EcoSmart. This not only lowers energy use but also reduces running costs for the household.
26 BKU OCTOBER 2025
Brass and metallic finishes
Finishes play a vital role in bathroom design, and hansgrohe recognises how important they are in creating both harmony and individuality within a space.
For those seeking a bespoke, luxury approach, AXOR Signature offers an even wider spectrum of PVD finishes, from Brushed Red Gold to Brushed Black Chrome. With the option of Bi-Colour finishes on a number of ranges, AXOR introduces a distinctive design detail that takes the bathroom aesthetic to a new level of sophistication.
Meanwhile, the hansgrohe FinishPlus range provides versatile options such as Brushed Bronze, Polished Gold Optic and Brushed Black Chrome, offering everything from bold contrasts to subtle, understated accents.
2025 and beyond
“AXOR continues to push the boundaries of luxury bathroom design with the new campaign, ‘Escape the Ordinary’,” says Sarah. “In collaboration with the globally renowned Italian architect and designer Antonio Citterio, AXOR has created three distinct bathroom concepts that embody understated elegance, individuality and immersive water experiences. “Meanwhile, from hansgrohe, the new Ecostat Comfort concealed thermostat delivers a showering experience that is consistently pleasant, safe and easy to use.”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50
