Smiths Briten strengthens offer with new Sensio distribution deal
miths Briten has confirmed a new partnership with Sensio, the award-winning brand specialising in bathroom mirrors, cabinets and lighting. The agreement sees Smiths Briten become an additional UK distribution
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partner, giving its network of independent retailers and merchants access to Sensio’s fast-growing product portfolio. For Smiths Briten, the move reflects a continued focus on expanding choice for customers and supporting showrooms with innovative, design-led solutions. With a central hub in Bolton and five satellite depots, the company is able to deliver next-day to most of the UK, offering retailers the reassurance of reliable stock, streamlined ordering and quick fulfilment. Combined with Sensio’s reputation for cutting-edge design and patented technology, the partnership offers a compelling new proposition for the bathroom sector. Sensio itself brings significant innovation to the table. The brand holds more than 130 design rights and 19 patents, underlining its commitment to product development and protecting originality. Its UK-based design team continually refines and updates the range in line with consumer trends, with the Aspect TrioTone® family of mirrors now at the forefront of its collection.
The Aspect series has been refreshed to include a discreet touch sensor set within the glass, replacing the previous infrared control. This refinement not only improves usability but also activates Sensio’s TrioTone® technology, giving users the freedom to choose between three light temperatures - cool, natural and warm - at the touch of a button. The system allows homeowners
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to tailor lighting to the time of day, mood or task, while retailers can demonstrate the effect instantly in-store.
Smiths Briten will distribute the complete Aspect TrioTone® family, which includes the original Round and Rectangle mirrors alongside three new shapes - Curve, Art Deco and Pill - each offering a distinctive silhouette to suit different bathroom styles. From the soft contours of Pill for narrow basins to the angular lines of Art Deco for statement vanities, the collection provides designers with versatility and consumers with choice. The mirrors are also available in finishes that coordinate with today’s most in-demand bathroom fittings: matt black, brushed brass and chrome. This flexibility allows a cohesive look across brassware, showers and accessories, giving showrooms an easy upsell opportunity. Alongside mirrors, Smiths Briten will also carry complementary Sensio cabinets and bathroom lighting & ventilation solutions, broadening the appeal to both merchants and independent retailers.
www.smithsbriten.co.uk
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