MIRRORS & MIRRORED CABINETS Rob Ginsberg
hib.
Rob Ginsberg, CEO of hib., spoke with BKU’s Matt Broughton about anniversaries, rebrands, and innovation in the industry.
his year has been pivotal for hib. Not only did the company celebrate its 35th anniversary, but it also unveiled a full rebrand – a moment that honoured the company’s heritage while setting a clear direction for the future. “Our refreshed identity is more than just a new look,” explains CEO, Rob Ginsberg, “it reinforces our passion for design-led innovation and strengthens our position as a trusted name in the bathroom industry. “We’ve invested heavily in supporting retailers too, with new tools such as the Retail Handbook and Consumer Lifestyle Brochure, plus enhanced merchandising and marketing resources. Our debut at InstallerSHOW was another highlight, where we launched
hib.pro – an online community built specifically for installers. The response was fantastic, with sign-ups at the show proving just how valuable a dedicated support hub is for professionals.”
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The company’s focus throughout 2025 has been consistency – in brand, in design, and in the way hib. supports its partners. The rebrand, combined with the launch of the Spring/Summer and Autumn/Winter collections, has allowed hib to bring fresh design innovation to market while also strengthening engagement with both retailers, installers and consumers.
Right now, Rob’s focus is on solidifying hib. as the go-to brand for inspiring, design-led bathrooms. That means deepening retailer partnerships with marketing and merchandising support, expanding the company’s product offering with innovative new designs, and engaging customers through digital storytelling, social media, and campaigns such as #feelbathroomfabulous. “We’re also investing in technology for our trade partners,” explains Rob, “making our online retailer portal even more seamless, so ordering and stock management is quicker and easier.”
Changing trends
Customers are increasingly looking for more than just products – they want inspiration, an experience, and above all, trust. Rob explains: “Bathrooms have become statement spaces, and design is now as important as function. That’s why we’re seeing demand for products that combine reliability with real design impact. “This thinking is reflected in our
Autumn/Winter collection, which brings together practical innovations like Cold Touch shower technology with statement finishes and design-led details across showers, taps, mirrors and cabinets. It’s a collection created to help customers express their style, while giving installers and retailers complete, reliable solutions.
“Digital touchpoints also matter more than ever. Social media, influencer collaborations and interactive campaigns are all shaping the way people make decisions. And alongside that, authenticity is key – customers are choosing brands they believe in, that offer genuine expertise and high-quality solutions. Our rebrand was a direct response to these shifts.”
hib. will launch its upcoming Autumn/Winter collection, which includes striking new showers, mirrors, mirrored cabinets and accompanying accessories. To complement the Spring/Summer collection launched back in April, the new products will create a balance between sleek styling, performance and safety. Not only that, but they will also give homeowners access to a full suite of products for their space.
“All of these are designed to give retailers and installers flexible, design-led options that can be combined to create a complete bathroom scheme – with everything from taps to mirrors working together.
“Our rebrand is the foundation for future innovation, and we’ll continue to build on it with trend-responsive collections, new product categories, and even stronger support for our retail and installer partners.
“At hib., we’re fortunate to have a brilliant design team and talented people across the business who are passionate about shaping the future of bathroom experiences. The next year will be about harnessing that creativity and ambition to deliver even more for our customers and the industry.”
30 BKU OCTOBER 2025
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