STORAGE SOLUTIONS Claus Sagel
Vauth-Sagel
BKU’s Matt Broughton spoke to the Managing Partner of Vauth-Sagel – Claus Sagel – about the company’s reaction to changing customer trends, and its belief that “Comfort makes the Difference.”
ccording to Vauth-Sagel’s Managing Partner, Claus Sagel, 2025 has so far been an exciting and dynamic year for Vauth-Sagel. A major highlight was Interzum in Cologne, the leading trade fair for tha industry that takes place every two years. “It gave us the opportunity to present our latest innovations to a global audience and – equally important – to engage directly with our international customers and partners,” says Claus. “This exchange of ideas and insights is invaluable and strongly shapes our direction for the years ahead. “At Interzum we also launched our new claim, “Comfort makes the Difference.” This marks the beginning of the next chapter in our brand story and underscores our ambition to consistently place comfort at the heart of everything we do.” Right now the company is committed to unlocking new areas of storage demand. Living and working environments are constantly evolving, and with them, expectations for flexible and efficient storage solutions. Clause explains: “Our goal is to anticipate these needs and offer systems that combine functionality with design appeal. “In addition, we are working intensively on meeting new regulatory requirements. Beyond compliance, we see this as an opportunity to live up to our guiding claim, “Comfort makes the
A
Difference.” For us, comfort is not only about ergonomics and usability, but also about transparency, safety, and customer confidence in the materials and processes behind our solutions.”
2025
The overarching goal guiding Vauth-Sagel in 2025 is: “Creating added value through sustainable innovation.” Every project, product development and investment is measured against whether it provides real benefits for customers and end users – and whether it does so responsibly. At the same time, a key focus this year is the implementation and rollout of the company’s previously mentioned claim, “Comfort makes the Difference,” across all channels. This principle is not only about product design, but also about how Vauth-Sagel communicates, how it supports its partners, and how it creates a consistent experience at every touchpoint. It has become the benchmark for all of the company’s activities in 2025.
Claus tells me that they are seeing a growing
demand for more affordable solutions; with the cost of living rising in many regions, customers are increasingly cost-conscious and looking for entry-level options that still provide durability and quality. “For us, this does not mean compromising on comfort or innovation, but rather developing smart, well-designed solutions that make our systems accessible to a broader audience. In addition, digitalisation is a powerful trend: more and more partners rely on our planning tools and digital offers to design and implement projects more efficiently.”
Though Vauth-Sagel has a very broad product range, one recent change in customer trends stands out to Claus. “Our waste separation systems; thanks to our unique portfolio, these solutions are popular worldwide and represent our largest product category – with significant growth potential going forward.”
Sustainability
Sustainability is not a passing trend for Vauth-Sagel but a core part of the company’s strategy, as Clause explains: “We invest in circular economy concepts to ensure materials can be reused and repurposed. Beyond that, we have further reduced CO2 emissions in our production processes.
34 BKU OCTOBER 2025
“Equally important: our products have always been designed with durability and recyclability in mind. They can be easily separated into clean material streams, and recycling considerations are naturally built into every product development process.”
Claus promises that Vauth-Sagel’s partners and customers can expect a lot from the company over the next 12 months: “On the one hand, we are pushing our digitalisation initiatives to make life easier for planners, architects and manufacturers. On the other hand, Vauth-Sagel is becoming smarter. We are working on solutions that bring intelligence into our storage systems, starting with integrated systemic lighting solutions. These products are unique in their category and represent a true innovation in how storage can enhance everyday living.”
Claus is keen to emphasise that Vauth-Sagel is, at its core, a family-owned company that has always placed great value on being close to its customers: “This closeness – combined with our spirit of innovation and our sense of responsibility – will continue to guide us in the future. “One central concern for us is the growing demand for comfort that enables people to live self-determined lives. Our mission remains to make living spaces worldwide more liveable and more comfortable – while always keeping people at the centre of everything we do.”
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