INDUSTRY UPDATE THE TILE ASSOCIATION COLUMN
Frontline Bathrooms and Smiths Briten announce appointment of Anica Beet as Special Projects Manager
TTA – Celebrations across the UK mark the inaugural National Tile Day
TA launched National Tile Day, which takes place annually on 8th September, to celebrate tiles and the tiling industry across the UK. To mark the inaugural event, companies and organisations throughout the UK proudly committed their support for #NationalTileDayUK. The day’s goal is to raise the profile of the tiling sector by highlighting the advantages of quality craftsmanship, design and installation in wall and floor tiling and excellence across the whole tile industry.
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Offering a lifetime of durability with a reference service life of 60 years according to an independently assessed Environmental Product Declaration (EPD), ceramic tiles are fireproof, waterproof and scratch resistant, making them the sustainable and practical choice for a wide range of interior surfaces. They absorb, hold and release heat gradually, unlike insulating materials, making them ideal for underfloor heating (UFH) systems and comfort living.
Supported with assets produced by TTA, the industry went all out for National Tile Day. Social media channels have been flooded with #NationalTileDayUK by a wide range of TTA members and associates, spotlighting tile trends and company stories. Meanwhile, stores and offices have been proudly putting up balloons and bunting, honouring the heritage and craftsmanship of tiles.
National Tile Day has been designed to be inclusive and flexible, with ways to take part and demonstrate your enthusiasm for the industry, no matter your size or role. By joining in, those involved in the UK tiling sector have helped to reinforce its creativity, craftsmanship and sustainability. Visit the newly dedicated webpage
www.tiles.org.uk/national-tile-day/ to find more information about National Tile Day.
For further information or to join TTA visit
www.tiles.org.uk/join
40 BKU OCTOBER 2025 F
rontline Bathrooms and Smiths Briten have hired industry stalwart, Anica Beet, as Special Projects Manager, a newly created role designed to support the companies’ continued growth plans.
With a proven track record in the KBB sector, Anica had previously stepped back from industry life but has been persuaded by Group Managing Director, Darren Allison, to join the team at this pivotal stage. Working across both businesses, Anica will bring her experience and insight to support marketing and sales initiatives as the companies embark on an ambitious three- to five-year journey of investment and development. With a proven track record, Anica has worked for market-leading brands including Roca, Moores Furniture and Ikea.
Speaking about the appointment, Darren Allison says: “Anica is someone I’ve respected for a long time, not only for her knowledge of the bathroom and merchanting sector but also for the energy and perspective she brings. At a time when both Frontline and Smiths Briten are investing heavily in customer service, stock, and systems, having Anica on board to drive special projects and provide an extra layer of support for our marketing and sales teams is an enormous asset. I am delighted to welcome her.” On her decision to return to the industry, Anica commented: “I had officially retired, but Darren’s passion for the direction of the businesses was infectious. The opportunity to be part of this next chapter was too compelling to resist. I’m looking forward to working closely with the teams at Frontline and Smiths Briten to strengthen our customer proposition and support the exciting plans ahead.”
www.frontlinebathrooms.co.uk
www.smithsbriten.co.uk
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