INNOVATION & DESIGN
Calypso: Innovations, Trends, and Future Plans
Alex Seaborn I
t’s been very busy for Woodstock, the home of Calypso this year. The company’s commitment to innovation is evident in its product offerings. This year, it introduced the Kentmere range in fitted bathroom furniture, offering a handle less design that blends modern aesthetics with the traditional shaker style. With a selection of four colours and over 85 unit combinations, this launch has provided customers with a wider variety of choices.
The addition of new accessories has been another highlight; the introduction of mirrors featuring dimmable and temperature-changing LED lighting with separate controls for lighting and demister functionality has added a touch of luxury to bathroom spaces.
Calypso has also expanded its vanity and modular options with the introduction of Diamante, Isla, and Aurelia ranges. These new additions allow for a high degree of customisation, from handle options to internal drawer compartments and motion-sensor lighting kits.
Adapting to Changing Trends
Calypso’s proactive approach to staying on top of trends ensures it remains at the forefront of the industry. In response to the growing popularity of
Matt Broughton speaks to Alex Seaborn, Managing Director at Woodstock Trading Co. about the Calypso brand’s key products and launches, responses to evolving trends, and what to expect in the near future.
fluted designs, the Tesima range was launched in March. Its success led to the addition of new colours in September.
Another noticeable trend is the demand for more colourful furniture options. The Hunter Green finish in fitted furniture has been a hit, prompting the launch of a variety of colourful options, including the Terracotta finish, designed to complement the earthy and neutral tones that have been trending.
Calypso observed shifts in customers’ demands over the last couple of years. There’s a heightened emphasis on energy efficiency, and the company has taken steps to reduce its environmental impact. Achieving ISO 14001 certification and utilizing clean energy initiatives, such as solar panels, has not only reduced CO2 emissions but also enabled the company to supply clean energy back to the grid. Furthermore, there’s an increased demand for modular options to match fitted ranges, allowing customers to find the perfect combination for their spaces. This reflects a growing desire for tailor-made solutions, and Calypso is responding by adding different colours and styles to its accessory ranges to help customers achieve their dream bathroom look.
Calypso places a strong emphasis on innovation and design that resonates with its
target audience. One example of this is the introduction of motion sensor lighting kits for vanity unit ranges. These lighting kits add a touch of luxury and convenience to consumers’ bathroom spaces.
Looking ahead
Calypso is not just about products; it’s committed to enhancing the customer buying experience. In the final quarter of 2023, the company plans to launch two key pieces of technology, which will further streamline and improve the customer experience.
“
As a service-led business, we are continually looking for ways to improve our customers’ buying experience
Looking to the future, Calypso has ambitious plans for 2024. It is investing in infrastructure to support sustainable growth and maintain its commitment to excellent service levels. With a new 60,000-square-foot warehouse expansion on the horizon, customers can expect over 99% stock availability across a vast range of SKUs. Additionally, the Spring 2024 brochure promises exciting new product launches, continuing the tradition of innovation and customer-focused design.
Calypso’s journey in 2023 has been marked by responsiveness to trends, innovation in design, and a strong commitment to sustainability. As it looks forward to 2024, customers can expect even more exciting developments and products that redefine the bathroom furniture industry.
12 BKU NOVEMBER 2023
“
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56
