Industry News Ocean Outdoor partners with Sky Sports O


cean Outdoor UK and Sky Sports have agreed a bespoke partnership which


will see top action from women’s golf and US Open tennis added to Ocean’s roster of premium sports content.


The agreement covers content from the US Open Tennis and the Solheim Cup, giving official competition, brand and broadcast partners a chance to align with curated DOOH broadcast highlights. Running until September 13, daily coverage will appear at scale across Ocean’s network of large-format premium screens in key UK cities. The agreement builds on Ocean’s


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women’s and men’s sports partnerships portfolio, which has also featured action from the ICC Women’s T20 World Cup, sponsored by Metro Bank and The Hundred.


Daily coverage of both the men’s and women’s US Tennis Open will appear across Ocean screens from August 31, followed by five days of women’s golf action from The Solheim Cup which is hosted by The Netherlands from September 7.


Ocean Outdoor UK CEO Nick Shaw said: “Our new alliance with Sky Sports builds on Ocean’s long and successful track record of sports content delivery, and represents a huge new opportunity


Ocean Outdoor OOH advert featuring Sky Sport’s Women’s Cricket advert


for advertisers.


“It keeps us at the forefront of a rapidly expanding and highly valuable space, whilst building on our unique position within the Out of Home (OOH) market as a sports, culture and entertainment content channel.”


The Sign Show 2026 announces The BSGA Route The Sign Show


isitors to The Sign Show 2026 will be able to make use of The BSGA Route, a brand-new feature developed in partnership with the British Sign & Graphics Association (BSGA). The new addition is located to the Knowledge Zone and is designed to help attendees find the right exhibitors, technologies and business opportunities. The feature will be staffed by


experts from the BSGA and act as a central hub where attendees can discuss their business requirements and receive guidance who which


exhibitors and solutions are better suited to their needs. Event director Chris Davies said: “The


Zebra Print Group celebrates decade-long partnership with Connect Flooring


Z


ebra Print Group is celebrating a decade of working with commercial flooring specialist,


Connect Flooring. Over the past 10 years, Zebra Print Group has produced a wide range of printed materials for the flooring company, supporting its sales and marketing activity with everything from sample tiles and point-of-sale materials to branded marketing collateral. The work has included producing


everything from sample display board and point-of-sale signage through to window graphics, promotional banners, and wider in-store marketing collateral.


www.signupdate.co.uk


Samantha Overton, managing director of Zebra Print Group, said: “We’re incredibly proud to have worked with Connect Flooring for 10 years. “Long-standing partnerships like this are hugely important to us because they’re built on trust, consistency and understanding exactly what a client needs.” Josh Barker at Connect Flooring added:


“We’ve been working with Zebra Print Group for 10 years now, and they’ve always been brilliant to deal with. The quality of their work is consistently fantastic, and you can really rely on them to deliver exactly what you need.


Samantha Overton, MD of Zebra Print Group “Over the years they’ve become a really


trusted partner for us, and it’s been great knowing we can count on them.”


September/October 2026 | 15 |


launch of The BSGA Route further strengthens The Sign Show’s commitment to delivering an exhibition that is about far more than showcasing the latest products and technologies.” Linda Edwards, managing director of the BSGA, added: “The BSGA Route complements the exhibition by providing an independent industry perspective, reflecting the BSGA’s role in supporting and championing the signage and graphics community while helping visitors connect with the people and expertise shaping our sector.”


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