Widthwise 2025


If yes, which categories would you look to provide? 10%


 Cardboard engineering Wallpaper or murals


 Building hoards and wraps Floor graphics Packaging


Textile printing for garments


Textile printing for home and interiors Exhibition and displays Furniture


Industrial speciality (ceramics, metals etc) Retail, POP or POS


Billboards and outdoor advertising Fine art and photography Transport graphics Window graphics Posters Other


What is your biggest priority in the next year?


Customer growth Turnover growth Cost reduction Sustainability


Merger or acquisition Company convergence


41% 38% 10%


5% 4%


2%


In your opinion, what are your clients’ main priorities? Price


Quality Customer service


 Sustainability


25% 15% 49% 61% 65% 8% 7% 6%


5% 5% 5%


5% 5%


3%


2% 3%


3% 3%


2% 2% 2% 1%


12%


“We are regularly being challenged to


make things that would not be considered normal day-to-day print. “Tis is exciting for sure, and does play


to our strengths as a bespoke graphics company.” Another said: “I provide specialised


prints for artists and their work. It’s a smaller business but more appreciated and something they’ll keep forever.” By diversifying and expanding your


market, you break away from the conventional trade. You no longer compete


in the price war for business and instead give yourself a steady stream of new revenue on top of what you are already producing. Also, when work does dry up in spells, it could be that steady stream of turnover that could keep things ticking, and keep the machines and lights on. Overall, all findings suggest the industry


is strong. Tere is a wide range of company sizes, all providing a variety of different services across wide-format printing. Despite the general concerns with business saturation, market competition, and price


wars, the majority (79%) of those surveyed were feeling optimistic about their company’s future, of which 39% said they were very optimistic. In fact, only 8% had any words of


pessimism, so that combined with more than half suggesting an increase in turnover, could suggest work is out there and just as prosperous, it’s just about knowing where to look and who to target. Demands are higher, prices are lower,


but those looking to innovate, diversify and work smart, will reap the most rewards.


www.imagereportsmag.co.uk | Widthwise 2025 | 7


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