Widthwise 2025 Manufacturers speak their mind Duncan Smith
Country director, production, Canon UK & Ireland
Over 55% of PSPs reported their with a quarter saying they had your take on this?
Q1 Q2
When asked what their clients’ main
priorities were, price (65%) just pipped quality (61%) to the post, while sustainability ranked lowest with only 15% saying it was a priority.
Will price always be the determining factor over anything else? Will sustainability ever become a priority? What are your thoughts about this?
22 | Widthwise 2025 |
www.imagereportsmag.co.uk
Despite facing significant challenges over the past year, the wide-format printing market continues to present strong growth opportunities for PSPs. Demand for wide- format applications is steadily increasing, particularly in sectors such as advertising, signage and interior décor, driven by the need for high-impact, customisable visual communication.
At Canon, we recognise that where there’s demand, there’s also potential for profitability. That’s why enabling PSPs to meet this growing need remains a top priority. Our wide-format solutions have become even more integral to our portfolio, as we continue to innovate and enhance our production print technologies to exceed evolving customer expectations and industry standards.
In today’s economy, price will always play a crucial role when it comes to balancing high operational costs and maintaining a competitive edge. However, prioritising sustainability and investing in energy efficient devices is another way that PSPs and their clients can look to reduce costs. Devices like the Colorado M-Series are designed for the lowest total cost of ownership, without compromising on quality or productivity.
When interacting with customers, it’s important that PSPs look to balance their value proposition and price, offering expert guidance so that customers can make an informed decision. At Canon, we take great care when ensuring that PSPs are equipped with the right knowledge to be able to offer expert advice that is tailored to their customers’ specific needs.
Looking ahead, we believe that as end- users become more aware of the different benefits of sustainable print, this will become a more significant contributing factor in the decision-making process.
Jessica
Shorten Hood Product manager, C&I, Epson UK
This is a strong indicator of the positive momentum within the print service provider (PSP) sector. We’re clearly seeing accelerated growth driven by trends such as print on-demand, personalisation, and reshoring of production. The market has become incredibly fluid and adaptive, with PSPs tapping into scalable, high-margin niches.
At Epson, we’re aligned with this dynamic landscape. Our broad product portfolio supports diverse applications, from textile and signage printing to photographic and promotional goods, giving businesses the tools they need to unlock new revenue streams with ease. This flexibility is essential in a market where agility is the key to profitability.
While price remains a critical factor in purchasing decisions, we are seeing sustainability rise steadily in importance, particularly as businesses and industries push towards net zero targets.
The key is to recognise that price and sustainability should not be at odds with one another. In fact, sustainable innovation often leads to operational savings, through reduced energy usage, minimised waste, compact machine footprints, and longer product lifespans.
At Epson, our commitment to sustainability is intrinsic to our product development strategy. We aim to provide solutions that support environmental goals and strengthen a business’ triple bottom line, to benefit people, planet, and profit.
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