Widthwise 2025


Data analysis: Business outlook


With the industry going through a lot of changes in recent years, companies would be forgiven for finding things tougher. Many have looked inward to find innovative ways to stay ahead of the market, as the results of the Widthwise Survey express. Assistant editor Benjamin Austin reports.


W


hile conducting the survey, the same comment kept cropping up regarding the


current climate of the industry. Te majority of those filling in the


questionnaire explained how they felt work was getting harder to come by. With more companies entering the large-format market, the supply is becoming saturated, causing a race to the bottom in terms of pricing. Many are therefore looking to


diversify into new revenue streams to compete or even withdraw from the race altogether, finding a niche in which they can stand alone. When asked what was the biggest priority


to the customers, the majority of those surveyed (65%) said price, with around 1/4 of the respondents saying it was their only priority.


4 |Widthwise 2025 | www.imagereportsmag.co.uk


What is your company’s turnover? <£250,000


£250,000 - £500,000 £500,000 - £1m £1m - £2m £2m - £5m £5m+


26% 12% 2% 7% 36% 29%


How has your turnover changed since 2024? Increased


Stayed the same Decreased


34% 10%


55%


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