Widthwise 2025


Approximately 79% expressed optimism for the next two years, with only 8% reporting pessimism. Tis suggests confidence in the market’s resilience and the ability to navigate economic pressures.


 next 12 to 18 months


1. Ongoing industry fragmentation  Te respondent base suggests a sector dominated by small enterprises. Tis fragmentation may pose challenges in achieving scale, and economic pressures could trigger consolidation. Companies may increasingly consider partnerships or mergers to bolster service capabilities and geographic reach.


  With many core service areas saturated, growth is likely to come from niche applications. As evidenced by planned diversification among respondents, there is growing interest in interior décor, packaging, and textile print. Tese markets offer differentiation potential and higher-value applications that can help defend margins.


 Te inclination toward investing in UV-curable and finishing equipment suggests a preference for flexible,


multi-application hardware. However, the limited focus on workflow and automation soſtware could limit scalability and efficiency. Companies that prioritise digital integration will likely outpace peers in productivity and customer responsiveness.


 Despite low prioritisation among respondents, external pressures – regulatory, client-driven, or competitive – will likely elevate sustainability as a differentiator. Companies investing early in recyclable materials, energy-efficient equipment, or carbon offsetting practices may gain an edge as client expectations evolve.


  Te low reported adoption of web-to- print systems and MIS solutions may present a growth barrier. Firms that invest in digital engagement tools can offer


enhanced customer experiences, such as automated quoting, real-time job tracking, and efficient reordering – features that increasingly influence client loyalty.


 Tis survey of 110 UK wide-format print providers reveals a sector characterised by small business dynamics, cautious optimism, and steady – albeit modest – growth. While price sensitivity and traditional service categories dominate, half of the respondents are eyeing diversification, with investments pointing toward specialised hardware and new verticals. Te next 12 to 18 months will likely


bring gradual shiſts in technology, increased service differentiation, and a slow but necessary pivot toward sustainability. Firms that align early with these trends will be well-positioned to secure long-term competitive advantage in a dynamic print landscape.


Johnny Shell Johnny Shell is a wide-format and textile and apparel printing market expert with more than 38 years of experience. As principal analyst at Keypoint Intelligence, he helps clients analyse trends, forecast growth, and develop competitive strategies. Formerly VP of technical services at Printing United Alliance, he led training programmes and chaired industry committees. An inductee of the Academy of Screen and Digital Printing Technology, Johnny is a recognised thought leader, speaker, and contributor to top industry publications.


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