Widthwise 2025
Shaun Holdom, global business development
The key is to look for complementary applications. For example, adding white ink capability enables multi-layer printing and unlocks entirely new application types. Using flexible inks to print on fabric opens even more doors. UV ink technology now supports a wide range of substrates and effects – and understanding how to use those creatively can add real value to a product. Whether you’re supplying a one-off or thousands of prints, flexibility is essential.
Most PSPs I meet are natural entrepreneurs – we saw that clearly during COVID-19, when the entire sector pivoted almost overnight. My advice is always: understand the customer, the application, and position yourself as a consultant – able to offer a range of tailored options.
Virginia Becerra, large format production NPI manager, HP
This is a pivotal moment for many PSPs – and the observation is absolutely valid. The wide-format print industry is evolving rapidly, and simply doing more of the same is no longer a viable strategy. PSPs are being challenged to either broaden their offering or sharpen their specialisation. At HP, we see both paths as valuable, but the right choice depends on each PSP’s unique strengths, market, and ambition.
For those unsure of which direction to take, our advice is to start with clarity – not equipment.
Ask: What is our value proposition? Who are our most profitable customers? Where is unmet demand in our region or sector? Once there’s a clear picture of where opportunities lie, it becomes much easier to decide whether to diversify or go deep. There’s no one-size-fits-all answer but standing still is the only real risk. The PSPs who succeed in this environment are those who understand their unique value and are willing to evolve – with the right technology and the right partner behind them. At HP, we’re committed to helping them make that transition with clarity, confidence, and competitive edge.
We’re also expecting to see growth, especially as we roll out new developments and enhance existing products with automation and expanded application capabilities. All of the print sector will overlap and we expect inkjet to continue expanding into new areas – replacing traditional processes.
This level of optimism is not only encouraging, it’s a strong signal that the wide-format print industry is entering a new phase of renewed confidence and forward momentum. At HP, we see this sentiment already translating into increased engagement, strategic investments, and stronger partnerships with PSPs across regions.
For our business, this optimism reinforces that we’re moving in the right direction.
We expect it to manifest in several key ways; increased demand for innovation and versatility, greater appetite for end-to-end solutions, collaboration on growth strategy, and sustainability gaining traction.
The optimism of our customers fuels our own commitment to innovation and partnership. When PSPs grow, HP grows – and we are dedicated to being not just a technology provider, but a strategic ally in their journey forward. We’re excited about what’s ahead and fully aligned with helping PSPs turn optimism into action, innovation, and measurable business success.
Julian Mennell, national hardware sales manager, InkTec
It is a pivotal moment. And the right direction depends on a PSP’s strengths and strategic goals. Our first piece of advice is to fully understand the capabilities of your existing equipment. Many printers only scratch the surface of what their hardware and software can do. We regularly encourage customers to ask, ‘What more can this machine do for me?’ – they may be surprised at the added value hidden in their current setup. Also, ensure operators are fully trained – especially in RIP software and workflow tools.
Secondly ask what else your existing client base needs are. Take time to audit what you currently do well, talk to your existing customers to uncover unmet needs, and evaluate whether expanding services or sharpening your specialism offers the clearest route to growth. Diversification can be powerful. However, it requires careful planning and often, targeted investment. In contrast, moving towards specialisation, will lead to PSPs needing to refine their processes in order to command premium pricing in niches The choices are to double down on a unique selling point or cautiously expand into adjacent sectors with high growth potential.
It’s hugely encouraging to see such widespread optimism – something we’re seeing reflected in our own pipeline. There has been a noticeable increase in hardware enquiries and booked demonstrations, signalling renewed confidence among PSPs to invest. Naturally, as printer installations rise, we also anticipate an uplift in demand for our inks and media too.
It also aligns closely with our own market projections. We expect sustained growth in personalised, on-demand, and environmentally conscious print services, particularly in high-performing areas such as DTF (direct to film) and UV printing. As PSPs continue to invest in automation, RIP software advancements, and sustainable materials, we’re preparing to scale accordingly – offering the support, training, and product innovation to match.
Arjen Evertse, director sales, Mimaki Europe
This is an understandable scenario. For any business, there are going to be times where there’s an internal struggle to determine which way to go. It’s important to remember that many businesses will have capacity for both more, and different output from existing hardware. The easiest way to diversify is to analyse what it can do and consider how it can provide new products to offer to existing customers.
We’d encourage PSPs to talk with their hardware and materials suppliers, to fully understand the potential that their existing equipment offers, as that’s the quickest, lowest cost way to expand their capabilities, and then have some positive conversations with their existing customers.
We echo the optimism shown, and as we see companies benefit from Mimaki’s recent technology launches, which are positioned to help to support businesses in their growth. We’re here to help any companies wanting to explore how they can develop and stay competitive, and with a showroom packed with new hardware solutions, PSPs can see for themselves how they could diversify, expand or increase their throughput.
www.imagereportsmag.co.uk | Widthwise 2025 |
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