Widthwise 2025





raised, and rightly so as these hot topics remain at the forefront of PSPs’ minds. Some printers were optimistic about the current


A


s a final footnote to this year’s Widthwise we asked all 110 respondents what their general thoughts were on the current state of the wide-format industry – and boy did it throw up some interesting responses. Everything from environmental practices to the economy to price were all points


state, while others expressed how they are struggling to compete for work. Tese feelings are reflected in the response from our participants


to the question ‘How do you feel about your business over the next two years’, as this year only 39% said they felt very optimistic, a drop in 13% in the 2024 survey. While, 8% said they felt either pessimistic or very pessimistic, a rise in 4% from last year. What’s changed? Well, only the business owners themselves know how they feel.





Mildly optimistic Very optimistic Neutral


Mildly pessimistic Very pessimistic


6% 2% I think it is tough out there, and this has


It’s tough out there so we need to be innovative in our approach


 the marketplace – racing to the bottom in order to win business


I think it is in a good place, print is work is plentiful and the technology available is good


I’ve noticed more of a race to the bottom and


competition on price with certain wide-format  ridiculous tight margin prices to consumers


 not leading the customer, but instead being led by them


   


30 | Widthwise 2025 | www.imagereportsmag.co.uk The whole of British


industry is in the doldrums and print is being dragged along with it


40% 39%


13% I hear there’s a lot of people struggling out there


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32