Interview P
NY Technologies was founded in 1985 in the United States, with a European head office in France. Te company celebrated over
35 years of success as a provider of electronic solutions for several high growth markets. It has premium products that extend into the realms of Professional Visualisation. For over twenty years, PNY has nurtured a productive working partnership with NVIDIA and supplies the latest GPU technologies used in the gaming market, as well as the professional sector with applications in the medical, aeronautical, automotive, and other fields. Providing engineers, researchers and visualisation with cutting- edge NVIDIA Professional Visualisation, NVIDIA TESLA and NVIDIA DGX solutions, PNY understands the needs of its customers. PNY Technologies’ Jérôme Bélan had this to say.
“For over twenty
years, PNY has nurtured a productive working partnership with NVIDIA and supplies the latest GPU technologies used in the gaming market, as well as the professional sector with applications in the medical, aeronautical, automotive, and other fields.”
of the world today.
What is your professional background within the channel? I have been in the channel business for longer than I can even remember… I started my career as Head of France B-to-B channel for NEC, then EPSON and finally continued my growth with PNY, back in 1994, we set up the European headquarters in France, in Mérignac near Bordeaux. From there, PNY Technologies Europe was steering the commercial future of this player in memory cards, USB sticks and graphics solutions throughout the entire continent. We started out as suppliers of memory modules to major
manufacturers, such as Packard Bell. Ten we became sellers of memory modules via the mass market. With our memory extension kits accompanied by instructional videotapes, we flooded the consumer market. We were in all the major European stores, such as Dixons in the UK, or Fnac, Carrefour... in France. But we were above all 80% dependent on the B-to-B market, on the large computer manufacturers. We have always listened to our buyers and their
customers; this is our major asset that portrays our company DNA. We have to constantly improve our products, their designs and their capabilities in order to keep as strong as we are today.
I understand that PNY Technologies has recently signed a distribution agreement with NVIDIA. Please could you tell us more about this and the benefits it brings? Te NVIDIA partnership brings a varied product portfolio for the professional area, where we can offer the customer a complete range for their plans and projects (Compute, Storage, Networking). A full reference of design solutions, whether that is professional graphics cards for high-performance workstations, or complex server systems including storage and network, we are always able to respond to the needs of our customers. Te joint
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Where would you say solutions providers should be focusing their attentions as potential growth markets? In our opinion, solutions providers should focus their interest and time on various markets such as Natural Language Processing, Bio Technologies, and FinTech. As we all know, especially aſter recent years, AI Technology is the future of business.
How has the explosion in data affected the channel and the products and services it provides to partners? Te explosion in data has made a great impact on the channel; the Edge computing and IOT, has highlighted a new trend in the data centre industry. Undeniably, it has enhanced the need to use local data centres and therefore, local partners providing high value services have become a key element.
venture portrays expertise in the AI ecosystem, which is a grand advantage at present. Ultimately, our goal is to extend this expertise to all other markets using HPC networking based IB technology and more traditional with Ethernet.
What are the current tech trends, issues and needs within the channel? One of the current challenges within the channel is the availability of the products, due to the worldwide shortage on many electronic
components. We need to adapt and plan some important stock orders. Especially in the Networking business, where the portfolio is large, and the
customer needs are varied. The business win comes to the companies that are responsive, and that are able to always work on the constant innovation
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