Esports & Gaming


by playing close attention to those already playing and engaged with NFL Clash, we’re better able to improve the gameplay for our audience. Securing the key sporting licenses also helps us immeasurably with launching a title like NFL Clash. Enthusiasts expect to see the players and teams they support, and these AAA licenses provide us with a strong point of differentiation in mobile gaming. We have marketing plans in place for each of our titles of course and look forward to sharing some ambitious news down the line.


Can you tell us more about the worldwide launch of Niſty Games’ premier title NFL Clash? Sure. We soſt launched NFL Clash across a few territories early last year. Tis got our game out in the wild and was invaluable in learning how players interacted with our title, affording us opportunities to tweak the experience before launching into larger territories. We launched NFL Clash across North America in October last year and we’ve been humbled by the feedback from the sporting and gaming communities. Since we went live, we’ve been featured in Apple’s prestigious ‘Game of the Day’ section on their App store and our game seems to be loved by a wide demographic of gamers. It certainly helped to align ourselves with two of the NFL’s brightest stars in Kyler Murray of the Arizona Cardinals and Josh Allen of the Buffalo Bills. Tese two NFL quarterbacks were featured in our key art and helped raise awareness for the launch of our game through a variety of social and press contributions. Going forward, we plan to build on our early success, supporting


the game via a series of updates, which will add further gameplay tweaks as well as other surprises, for our fans and then we’ll be looking at further launches throughout 2022 and beyond, starting with NBA Clash.


Could you tell us more about Sports Games for Mobile and how this is currently proving to be a lucrative market for the company? Sports is an evergreen genre which will always play a strong role in gaming as the appeal is universal and attracts a particularly wide audience. Mobile sports titles have traditionally mirrored a console experience which very few mobile gamers have the time or patience for. We believe there’s a much better way to translate sports games to a mobile audience and Niſty Games is dedicated to doing just that. In terms of potential, sports games remain incredibly popular, and we believe that if we build superior games, which the community love, our potential for meaningful growth is high.


Can you tell us more about Niſty Games’ game plan for launching new, authentic game experiences for sports fans? We like to think that we’re blessed with an abundance of talent at Niſty Games with some of the industry’s best and brightest committed to raising the experience for sports fans on mobile. It may sound contrived, but our initial focus is on creating high quality games. It must start with the game as, if you’re not building on a quality foundation, everything will topple over eventually. We live in an age where the gaming community has a huge say in how a title evolves and develops. We think this is as it should be, and


www.pcr-online.biz March 2022 | 29


How has the company evolved and what core markets is it focused on? From conversations in living rooms and on planes, to now having established offices in Los Angeles and Lafayette, CA, as well as Chicago, IL, we have taken a meticulous approach to how we have evolved the company. In addition to normal startup challenges we were faced with the conditions the global pandemic brought forward as we transitioned our team of 35+ into new roles with the company. Tankfully everyone was up for the challenge and the dynamic personalities we brought onboard have met every


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