Esports & Gaming
challenge head on, keeping our focus on our games and the community that supports them. With our focus on quick-session, head-to-head mobile sports
games we are in a unique position to connect with a global audience on a regular basis. While certain sports, like the NFL, may resonate more in a specific territory like North America, the fact is fandom is global in nature and whether someone is rooting for their favorite team, or their favorite player, we can reach them with our games. That goes to say that our key territories are wherever mobile gaming is ubiquitous and sport is popular, and our short-session gameplay provides a low barrier of entry for anyone to give them a try.
What are the current trends in the gaming sector? We’re seeing a lot of consolidation, which ironically has a lot to do with expanding leading franchises across a wider set of platforms and experiences. We’re no longer in a world where core gamers dominate the TV screen on consoles, everyone is a gamer now and emerging platforms such as AR and VR only present more opportunities to grow the market. We’re seeing some big acquisitions, which will allow big AAA publishers to expand their offering, with mobile being a big part of that equation.
Tom, please could you advise what is currently taking shape across the sports and mobile market and how you will lead the charge for delivering Nifty Games’ experiences to gamers across the world? I think we’re seeing a level of stagnation with traditional console-based sporting titles. To be clear, the quality amongst many of these long-standing franchises is high, but the core gameplay has remained the same for many years now. Some of the AAA publishers continue to try and port the home experience to mobile but I think we’re seeing the mobile gaming market mature with most gamers not looking to replicate a home experience, but to feel connected to their favorite sport in a manner much more befitting to short bursts of gaming and requiring far less of a commitment. We’re going to continue to evolve to suit the gamer and Nifty Games plan on being a top- tier publisher for mobile sporting games through our unique gameplay and much-loved licenses.
Chris, what direction do you plan to take the company’s product portfolio in regard to game design, production, and other developmental factors? Tat’s an interesting question. I think quality is a core tenant of what we do at Niſty Games. No one wants to play a sub-par sporting game, especially when a world-class license is involved. Tis would leave our valued partners disappointed and the gaming community cheated. While we will strive to release our games in a timely fashion, we have no intention of launching a game until we feel it’s ready, and the bar we set for ourselves internally is really high. As also touched upon earlier, Niſty Games has concentrated on building an impressive pool of talent, all of whom work tirelessly to build a better game and work towards building an efficient development pipeline so that development can continue through the current pandemic, as well as deliver on the ambitious update plans we have for our titles post-launch.
How does the company plan to continue to expand? I think the answer to that is organically. We have an exciting roadmap of game launches and updates to focus on, but growth for growth’s sake is rarely a winning strategy, we want to make sure we’re not stretched too thin, and double down on the quality of each title before we release it to our audience. We have some surprises in terms of the titles we are working on, and I think there is plenty of runway ahead for us to grow at a sensible and considered pace.
What plans for future investment and development do you have and in what sectors will this be? We already have gone through two highly successful rounds of investment funding, and we’re pleased to say that our last round raised some $38 million, allowing us to accelerate our plans. We’re investing that money where it matters most, namely in securing the best talent working in gaming today to deliver best-in-class games. We’ll always invest most heavily in talent and securing the world’s best loved franchises and have no plans to change that model just yet. We feel that by concentrating on the sporting genre, we’re able to keep our focus and right now, mobile is our area of focus. In the future, we’ll look for opportunities to grow and expand of course but we have plenty of work to do in mobile and it’s a space we believe we can enjoy considerable success.
30 | March 2022
www.pcr-online.biz
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