News


PCR’s Under 30’s Rising Stars of the industry: Entry for nominations now open!


PCR’S MAY ISSUE will be featuring our hugely popular Under 30’s Rising Stars of the Industry. Two top candidates will be selected and each will receive a ticket to this year’s PCR Awards plus the opportunity to be


interviewed, which will be published in the print issue of PCR and online. NOMINATIONS FOR ENTRIES IS NOW OPEN! DEADLINE FOR ENTRIES IS MONDAY 28TH MARCH From vendors to distributors to retailers, there is a mass of young talent across all areas of the UK IT and tech channel. It’s a great opportunity to award industry colleagues for the hard work they have accomplished. The list is even open to self-nominations. To enter just email your nomination to Michelle Winny at michelle.winny@biz-media.co.uk. Your nomination must include all of the following in a single email: – Your name (if nominating yourself) or your nominee’s name (if nominating a colleague), a high-resolution headshot of the nominee, Company name and full job title, a paragraph on why you/they should earn a place in this year’s Under 30 Rising Starts of the Industry Award, age (must still be under the age of 30 on 1st June), incomplete applications will not be considered. For more details on how to enter check out: www.pcr-online.biz


New research reveals the public’s


concerns on the Metaverse and NFTs IT’S BEEN HARD TO ESCAPE the acronym NFT over the past year. Non-fungible tokens have become a part of mainstream culture with celebrities from Paris Hilton to Lionel Messi even joining the conversation; but what sentiment does the public really have towards NFTs and the Metaverse? Using data from Google Search Trends, Linkfluence, Ebuyer has revealed that over 1.7 million negative posts were generated on NFTs and 337,000 negative posts on the Metaverse were generated over the past year. The USA has the largest interest in NFTs and the Metaverse with over 8.5 million and 2 million posts respectively over the past year! As the home of Silicon Valley, it’s no surprise that the US has the most to say on the topic with over 8.5 million conversations on NFTs and 2 million on the metaverse started over the past year. So, what really got Americans talking?


Although 22% of conversations sparked a positive sentiment, 5% of Americans were still wary of non-fungible tokens. The biggest currency providers searched were Ethereum with over 265,000 conversations generated and Blockchain generating over 161,000 conversations.


10 | March 2022 Box relocates to new premises


in Tamworth HAVING BEEN BASED IN BIRMINGHAM since its inception, Box.co.uk has taken the decision to uproot and find a new home within a new facility in Tamworth. After outgrowing their current office and warehousing space in Minworth, brought about through incredible year on year growth, the company has decided to move 9 miles up the M42 to a larger unit within St. Modwen Park Tamworth, in order to continue facilitating its rapid growth. A massive seven times bigger than its current occupancy, the new 119,000 sq. ft. building will offer the company extensive warehousing space, larger open plan offices and meeting rooms, as well as greater parking for employees and customers alike. With plans to open a display showroom, as well as a click and collect service point, the premises will also welcome customers on site. It will allow savvy tech enthusiasts to purchase, collect and drive away with their goods the same day.


AMD EPYC Processors the power behind Google Cloud ‘s


New Compute Focused Instance AMD’S EPYC processors will power the new C2D virtual machine offering from Google Cloud.


“The Google Cloud C2D instances with AMD EPYC


processors will enable Google Cloud customers to run some of their most complex and intense workloads with ease, helping them design their products or solve complex problems, faster,” said Lynn Comp, corporate vice president, Cloud Business, AMD.


Anzu partners with Saber on in-game adtech for Dakar Desert Rally


ANZU is working with Saber Interactive, in an in-game advertising deal for the upcoming racer Dakar Desert Rally.


Advertisers will be able to run their banner and video ads within Anzu’s in-game ad placements, which will take the form of 3D objects like roadside billboards and banners. They will also be able to take advantage of a variety of custom integration options, including custom vehicles which can be painted with brand colors, logos, and even have the driver wear a custom uniform. There are also options for roadside flags that can be branded with a product logo and different colors, and garage takeovers, where brands can add custom wall banners and items to decorate the building.


www.pcr-online.biz


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