Esports & Gaming
All BOXed up and ready to go!
Rob Woolley, Commercial Director at online technology store, BOX talks to Michelle Winny at PCR about its exponential business growth, spurring its move to bigger trading premises and what we can expect to see as this year’s top tech and gaming trends.
B
OX, a UK e-tailer of tech products, with over 1 million customers and a 96% customer retention rate is a fast paced tech savvy company, with plans
to continue transforming the buying experience. Here’s what Rob Woolley had to say.
How has business been these past 12 months? We have seen growth across all categories for Box with sales increasing from £65m to £100m for financial year ending 31st October.
What have been major growth markets for BOX? Laptops, TV’s, PC & Console Gaming and Components, 3D Print and Cube Custom Gaming PC’s.
Tell us more about the company’s move to its new 119,000 square foot premises? Our new premises in Tamworth will provide us with seven times the warehousing space compared with our existing building. Te significantly larger footprint will facilitate greater automation within the warehouse, as well as equipping us with seven goods in and seven goods out bays, providing us with the ability to ship up to 10,000 customer orders per day. Te building will also provide larger open plan offices and meeting rooms, as well as greater parking for employees, visitors and customers. We will also be opening a large customer collection point allowing local customers to view the latest
32 | March 2022
and greatest tech on display and collect the same day! Display IT, Buy IT, Collect IT.
What has driven this growth for the company? Over the last 3 years we have invested heavily within our product team, now comprising of a team of 16. By working closely with vendors to offer customers a great selection of tech online at competitive prices, we have increased our product offering from 10,000 SKU’s to over 20,000 and have diversified into new areas like appliances, power tools, phone accessories and consumables as well
as setting up a new B2B division called Ingress. Further investment has been seen within our marketing team, who’ve developed our marketing strategy, adding new acquisition techniques and improving existing mechanics to increase our traffic and order volumes.
How is Box looking to achieve a more sustainable business practice? We’re always looking to improve on our green credentials and work in new, more sustainable ways. Our new offices and warehouse come fitted with PV solar panels that provide power to the building as well as to the twenty on-site electric vehicle charging points that are free to use. Having achieved a BREEAM excellent rating for best practice in environmental performance, the new premises has been built with low carbon products, fitting into our ethos at Box and one of the main reasons why we chose to relocate here.
www.pcr-online.biz
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