Interview
A coffee and catch up with Jon Atherton
Jon Atherton, Director, Industry Stalwart… and just a great all round bloke speaks with PCR’s editor, Michelle Winny about CI-Distribution striking a new deal with ASUS and what’s currently ‘hot stuff’ in the world of gaming.
C
I-Distribution was recently named as the new official distribution partner for ASUS’ Gaming range
of laptops. Jon Atherton, Director at CI-
Distribution described this as “very exciting times at CI-D and the opportunity to work with ASUS as we continue on our quest to ruffle the incumbent distribution players” We couldn’t miss such a great
opportunity to hear more about this latest news so we caught up with Jon over a cuppa to find out more.
What’s driving demand for Gaming Notebooks opposed to other gaming consoles and systems? It’s all about delivering a convenient gaming experience. Te biggest advantage of gaming laptops is their portability. Users can easily fit a laptop and peripherals, like the mouse and headset into a rucksack to truly game on the go. Whilst gaming desktops produce better performance than gaming
laptops, due to more powerful graphics cards and a wider variety of hardware, the gap is reducing all the time. Since the pandemic and rise of crypto currency - there has been
26 | March 2022
an increase in the requirement for Tier 1 brands with Gaming brands at the forefront due to the multiple verticals they can work in.
How will CI-D’s partnership with Asus strengthen its gaming portfolio? Partnering with ASUS strengthens our appeal to the reseller gaming community. Te opportunity to work with another Tier 1 brand like ASUS, renowned for quality technology is exciting! Te relationship with Asus enhances
our portfolio and offering on Gaming Laptops with so many range refreshes on offer to create a real buzz around CI-D, and a confidence within customers of best-in-line solutions.
Where are the current hotspots in popularity and demand in regards to the gaming and esports industry? 2022 promises further innovation in the gaming and Esports industry, there is a lot to be excited about and it’s impossible to name them all. A few noteworthy hotspots: Intel’s 12th Gen mobile chips launching on February 7th. Tey utilise Intel’s big. Little hybrid design - mixing
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