Spotlight AV


PPDS FUELS WINNING FORMULA FOR ORACLE RED BULL RACING’S GLOBAL MARKETING TEAM


Continuing an ever-evolving and deepening partnership, PPDS was selected to bring next level collaboration to the racing giant’s newly updated Oracle Red Bull Racing global marketing offices in Milton Keynes, UK, with the installation of 13 Android and Windows-powered Philips Professional Displays.


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PDS has installed 13 “game-changing” Philips interactive displays at Oracle Red Bull Racing’s renovated MK-7 marketing team offices in Milton


Keynes, UK, sending team collaboration and creative capability into overdrive. With communications increasingly a key focus, its


creative marketing team has expanded exponentially in recent years, representing the Oracle Red Bull Racing brand across all marketing channels, including its highly successful ‘Paddock’ fan reward site, partner program and, of course, its growing social media presence (4.5m followers on ‘X’ and 11.6m on Instagram to name just two). Following detailed discussions covering the ORBR


marketing teams’ needs and ambitions for today and into the future, a fleet of 10 Philips Collaboration C-Line displays (65”-86”) – based on the Windows (8000 Series) and Android (6000 Series) OS – were integrated into the marketing team’s management offices, meeting rooms, and shared spaces, such as the ‘Break Out Zone’ and ‘Energy Lounge’. Designed to enhance and inspire, the Philips Collaboration C-Line


displays have proved themselves an instant game changer for the Oracle Red Bull Racing marketing team, transforming each space into a hive of activity, bringing new energy and enhanced productivity, and new collaborative working capabilities, throughout.


Every opinion counts Bringing teams together like never before, the Philips Collaboration C-Line displays provide the marketing team with advanced and seamless wireless sharing capabilities, with up to 64 devices (people) able to simultaneously connect to the screen, for quick content switching between participants in the room as well as remotely. Combining multi-touch technology with the Philips


Collaboration displays’ whiteboard mode, users can write and draw directly on the screen – with near-zero latency, for more natural user experiences – either by hand or with dedicated markers, with all actions streamed back to all connected devices for easy file sharing. Complementing the Philips Collaboration displays, two


imposing 98” Philips Signage 4000 Series D-Line displays have been installed side by side in the marketing team’s ‘Paddock’ area,


42 | March/April 2024


which features grandstand seating, with a single 86” model, installed in the Oracle Suite. Each is used to provide a variety of functions, including live coverage of track action and other associated events, delivering important team news, results and other energising content to the team. One of PPDS’ most flexible and versatile Android SoC displays


to date, the Philips Signage 4000 Series ensures all content is delivered with power and precision, fine-tuned to ensure specific colour and contrast guidelines for ORBR are achieved at all times. For maximum versatility, the team also benefits from the Philips


4000 Series’ QuadViewer feature, transforming single displays into stylishly framed 2 x 2 videowalls with no interior bezels. Marketing teams can connect and play content from up to four independent sources simultaneously on the same screen – a great solution when multiple feeds need to be visible, such as broadcasting qualifying sessions or the race itself. Discussing the project, Olly Hughes, chief marketing officer at


Oracle Red Bull Racing, commented: “We looked at several vendors, but PPDS and Philips Professional Displays were the ones that had the best product to answer what we were looking for. “Getting the marketing teams together, working on content


collaboratively, viewing it in sharp, bold contrast, on quality displays is really important. These Philips Professional Displays are a game changer and the perfect solution for our marketing office environment.”


www.pcr-online.biz


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