News HP unveils programme enhancements for partners
HP has announced new benefits aimed at accelerating partner growth through the Amplify Partner Programme. New benefits include a role-based artificial intelligence (AI) partner training and certification programme, together with a new Growth Play opportunity, tailored for AI Data Science.
AI is rapidly unlocking new market expansion and operational possibilities for HP and partners, accelerating partner execution, and optimising customer experiences. For the full potential of AI to be realised, users and participants of AI technology must have confidence in its integrity.
Launching May 1, 2024, HP’s Future Ready AI MasterClass, powered by HP University, will be comprehensive in scope covering a range of topics designed to equip partners with the knowledge they need to educate and advise customers on the right AI products and solutions to meet their needs. HP is working with NVIDIA to develop the initial series of advanced training modules. Subsequent releases, involving further Alliance Partners, aim to consistently augment the expertise and capabilities of HP Amplify partners, enabling them to stay ahead in the swiftly changing AI landscape. “Designers, engineers, and creatives need the latest tools and capabilities to harness the potential of AI for their everyday workflows,” said Bob Pette, vice president of Enterprise Platforms at NVIDIA. “Our work with HP will help empower their partners to utilise HP products and solutions, powered by NVIDIA, to cater to customer AI needs across the entire channel ecosystem.” Starting in May 2024, all HP Amplify Commercial Partners will have access to Amplify Growth Plays, a new programme built around HP’s growth categories. Combined
with unique tools, advanced capabilities and compensation elements, Growth Play rewards participants with tailored benefits to drive incremental partner profitability. Based on insights and feedback from its global partner community, HP continues to enhance capabilities within the Amplify programme. Today, HP introduced its latest Growth Play focused on AI Data Science designed to reward eligible partners with tailored benefits for investing in strategic focus areas beyond specialisations. Additional Amplify Growth Plays launching May 1, 2024, include digital services, video collaboration, and active care services. Simplifying the HP Amplify partner programme
To increase access to HP’s expanded product and service portfolio, HP is simplifying the Amplify partner membership architecture. Beginning May 1, 2024, Amplify members will benefit from HP’s new tailored approach to meet unique customer demands, driven by a consistent framework and two-track structure: Synergy and Power. As part of the Power partner track, HP is also
introducing new distinctions for enrolled partners: Power Elite and Global Power Elite. This structure rewards partners who operate on a large scale and deliver significant revenue and capabilities. On May 1, 2024, HP will also extend its partner sustainability assessment and training initiative, HP Amplify Impact, to distribution partners and nearly 50 countries. Since its launch in 2021, this programme has equipped over 40 percent of Amplify partners with the knowledge and tools needed to champion positive change. By prioritising sustainability as a pivotal competitive advantage, Amplify partners are empowered to create significant impact in areas such as climate action, human rights, and digital equity.
Synaxon UK expands with Origin Storage
SYNAXON has added Origin Storage to the growing portfolio, giving partners access to pricing and availability on the company’s range of brands on its EGIS platform, and also a number of Origin products available via Synaxon Hub.
A specialist in data storage and security, Origin’s vendor partners include DataLocker, iStorage, Lexar, QNAP,
Samsung, and more. Origin also offers its own-brand memory and accessory products and is a well-known and established supplier to many resellers in the UK. All products available from Origin Storage will now be available to Synaxon partners through EGIS, with selected lines also being offered from Synaxon Hub, giving partners fast access to the company’s best-selling products.
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Mike Barron, UK managing director, said that the addition of Origin makes EGIS and the Synaxon Hub even better services for reseller partners. “Origin’s outstanding range of portfolio of vendors and its own products adds a new dimension, both to EGIS and the Synaxon Hub. It gives our partners access to a range of advanced storage and data security solutions that address the dynamic storage needs of today’s customers. It brings new potential for partners to differentiate and we look forward to working with Origin to introduce its exciting range to our MSP and reseller community.” With up-to-date stock, pricing and availability information
from over 40 leading distributors, EGIS provides IT resellers and retailers with a quick and efficient way to locate the products they need and maximise their purchasing efficiency. Partners can use the platform to assess different options, consolidate orders and find the best possible combination of pricing and delivery, minimising shipment costs and helping to reduce their carbon footprint.
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