thebiginterview
SIMPLY PUT
Rob Pocock, technology director
at Red Helix, reveals all about the cybersecurity landscape SMBs are facing and the importance of using clear language.
What advice would you give to SMBs that are concerned about their cybersecurity? Cyber security is not as scary or as expensive as SMBs probably think it is. It is important to not be overwhelmed by the number of providers out there, the different tools, and the number of services available. Don’t be afraid to ask people to speak in a language you understand to help counter the notion that cyber security can seem complicated and daunting.
What are some of the most common cyber threats that you help SMBs protect against? Many SMBs are at higher risk of a cyber-attack due to a lack of security awareness amongst the workforce of common impersonation attacks like phishing and spoofing, and to address this we provide security awareness training and testing which highlights and addresses knowledge gaps. Tis also helps to combat the ransomware attacks that many of us receive, but awareness alone is not enough. SMBs also need various security technologies to address the
growth of cyber-crime, because things like firewalls, anti-virus and email malware protection no longer provide sufficient protection. A challenge with knowing the latest vulnerabilities and understanding the technologies that address them continues to grip SMBs, and this is largely down to the cyber security protection industry speaking a technical language that many people don’t understand. We’re on a mission to change this by ensuring we speak in a language that is understandable to employees at any level. Individual businesses and industries are essentially not at risk
of experiencing unique cyber challenges – we can all be targeted by all attack techniques. However, some businesses, for example,
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financial firms, are more likely to experience specific types of cyber-attack such as fraud. Other companies might see other types of attacks, such as DDoS attacks that barrage web site and application servers with more requests than they can handle, leading to a loss of availability – which is hugely damaging if a web site is the primary source of income for a retail company. We quite oſten find that ransomware attacks tend to target organisations that manage large volumes of private data. Te attackers want to get in and extract and encrypt this data, demanding that the company pays them a ransom for the release of the data. Whist we are all in danger of receiving such attacks, they are commonly targeted at healthcare organisations, public services, professional services and government departments which all store large amounts of valuable and confidential data. It’s important to remember that whilst threat actors may focus on particular people and sectors, the tactics they use are universal. Although cyber criminals might take different routes, the end goals are always the same.
What are the key benefits for SMBs using your Network Visibility products? Sometimes, industry terms can be unhelpful, and this is definitely the case with Network Visibility. To larger enterprises, it can mean the ability to access and manipulate the traffic traversing the network to manage security filtering duties across multiple security layers. To smaller businesses, Network Visibility oſten means the ability to monitor their network and applications, and troubleshoot performance issues. We provide tangible value in both senses of Network Visibility, and for SMBs, this means arming them with the means to diagnose and fix performance- degrading issues before they impact availability, which in turn protects the productivity and revenue streams of the company.
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