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www.pcr-online.biz PCRmag


CONTENT Editor


Michelle Winny


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Graphic Designer Steve Williams


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ADVERTISING SALES Advertising &


Commercial Partnerships Sarah Goldhawk


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INTERNATIONAL PCR and its content are available for licensing and syndication re-use. Contact Colin Wilkinson for opportunities and permissions. colin.wilkinson@biz-media.co.uk


MANAGEMENT Media Director Colin Wilkinson


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TheEditor I


A little bit of everything


f you are a gaming fanatic then make sure you make a trip to Hamleys store in London to experience the fantastic new gaming zone created by Exertis in the shop’s basement. With some uber-cool hands on gaming experiences across a


range of different zones you can really get a feel for the latest gaming releases, you can even pick up some cool tips and tricks from Hamley’s specially trained gamers. Don’t miss the low down on this latest gaming venture in our big interview with Exertis this month. In our IoT and smart devices focus, Dan Bieny, Commercial Manager for Smart


Tech and Consumer Networking at Exertis explains how smart devices are enabling a more informed day-to-day way of living from wearables and health monitoring devices to smart plugs and heating controls. Toby Hawkins, Sales Director at mpro5, outlines how and why the priority should


always be to create insight from data, and create action from insight, to turn IoT into actionable and profitable conclusions. Stewart Stanbury - Director of Business Development at Jagex explores how the


recent spate of big name acquisitions in the games industry has been driven by the evolution of technology. Continuing our women in tech insight, with over 22 years as a channel sales


executive in the high-tech industry, Larissa Crandall, Vice President of Worldwide Channel and Alliances at Gigamon shares her extensive experience of transforming global partner ecosystems. In our Life in the Channel Q&A, Exertis’ recently appointed Global Diversity &


Printed by Buxton Press Ltd ISSN: 1742-8440 Copyright 2022


Inclusion Programme Lead, Kim Lonas speaks about her new role and how she plans to develop the company’s Diversity & Inclusion strategy.


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All contents © 2022 Biz Media Ltd. or published under licence. All rights reserved. No part of this magazine may be used, stored, transmitted or reproduced in any way without the prior written permission of the publisher. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Biz Media Ltd. cannot accept any responsibility for errors or inaccuracies in such information. You are advised to contact


manufacturers and retailers directly with regard to the price of products/services referred to in this publication. Apps and websites mentioned in this publication are not under our control. We are not responsible for their contents or any other changes or updates to them. This magazine is fully independent and not affiliated in any way with the companies mentioned herein.


If you submit material to us, you warrant that you own the material and/or have the necessary rights/ permissions to supply the material and you automatically grant Biz Media Ltd. and its licensees a licence to publish your submission in whole or in part in any/all issues and/or editions of publications, in any format published worldwide and on associated websites, social media channels and associated products. Any material you submit is sent at your own risk and, although every care is taken, neither Biz Media Ltd. nor its employees, agents, subcontractors or licensees shall be liable for loss or damage. We assume all unsolicited material is for publication unless otherwise stated, and reserve the right to edit, amend, adapt all submissions.


Michelle Winny Editor


michelle.winny@biz-media.co.uk www.biz-media.co.uk www.pcr-online.biz +44 (0)203 143 8777


Sarah Goldhawk PCR Awards


sarah.goldhawk@biz-media.co.uk June 2022 | 3


Michelle Winny, Editor michelle.winny@biz-media.co.uk


Editorial: 0759 529 8729 Advertising: 0787 259 4600


THE TEAM


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