IoT and Smart Devices
Floodlights can also be smart connected, thanks to the capacity
for linking them to smart alarm systems. Acting as a deterrent and having the convenience of not needing a third party to install or manage the systems makes the latest floodlights attractive to consumers. Parameters for movement can also be set by the customer – so motion-detection will not trigger the alarm if activated by animals, trees moving in the wind, or other natural objects.
Smart lighting Exertis’s full portfolio of smart lighting, via Philips Hue, TP Link and Innr, offers enthusiasts lighting solutions to brighten any environment. LED bulbs are a powerful use case to any smart home due to their low energy consumption, and with working from home continuing to be prevalent, different lighting set-ups as well as an array of changing tones can be provided, which may be required for video calls, presentations and so on. We have recently experienced competitive erosion on lower-end
products, making them more attractive to different audiences; but for consumers who wish to connect smart lighting to other smart devices, these can be bolted on to alarm systems to flash red when motion is detected for example, or lights can be set up to pulse in sync with video gaming to make the experience more immersive. Bespoke palates of colours have also been popular during
lockdowns for home entertainment, as well as smart lighting migrating into outdoor products – simple white-yellow garden path lights are a thing of the past.
Smart plugs Smart tech as a category has always been evolutionary. We’ll continue to see consumer behaviour focusing on what’s important during the current cost of living crisis – and smart plugs have a role to play. I hear how parents are listening to their children on the
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concerns of the global warming and how energy consumption is an important factor. Smart Plugs are a great way to educate inquisitive children – and adults – on how much energy is being consumed by individual devices. Tis provides a more calculated response: drinking less hot drinks, perhaps, or spending less time on gaming, or the impact of a teenage son setting up an energy-hungry crypto mine without parents’ knowledge.
Smart Wi-Fi Te trend with consumer Wi-Fi requirements is growing – devices in homes are increasing in number, and the devices themselves underpin the function of the smart home. Te growing trend on Wi-Fi Mesh has hugely evolved since more people started working from home. Applications such as video streaming services and smart home have been fairly forgiving of bad Wi-Fi, however we all know that video conferencing on applications such as MS Teams and Google Meet require a reliable network. Let’s not overlook the enhanced security features that come with
these products as standard, nor the ability to upgrade. Antivirus and hacking soſtware coming free with your PC or laptop is outdated. I believe more of these will be factored into business policy in future. Exertis has the most extensive range of Wi-Fi Mesh solutions from market leaders TP-Link, NETGEAR, Devolo, ASUS and Linksys. IoT is now occupying a more diverse sales channel – traditional
retailers are shrinking, and consumers are sourcing products from other channels such as trade, grocery stores, mobile, service providers, B2B and DIY outlets. Broader trends indicate that consumers are even purchasing via social media, and we expect smart devices to continue to grow in routes to market outside traditional retail as this trend takes off. Exertis’ portfolio and knowledge is not only comprehensive: we
also onboard only the most trusted brands to ensure responsible and compliant products for our customers.
June 2022 | 27
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