thebiginterview
Exertis creates immersive gaming realm in the depths of Hamleys’ basement
An exciting new gaming zone was recently launched by Exertis in the basement of world-renowned Hamleys toy store in Central London, creating a new gaming retail space. Michelle Winny, Editor of PCR caught up with Jonathan Sutherland, Sales Director, and Rob Fitzsimons, Marketing Director at Exertis to gain some insight on this sensational new venture.
G 20 | June 2022
aming enthusiasts were treated to an incredible launch event as Hamleys’ lower ground floor was
overhauled by Exertis’ dedicated team of gaming specialists, to create a re-imagined and fully immersive visitor experience, offering a dedicated multi-brand, gaming space, with interactive zones for visitors to play and explore. Key highlights include a ‘Pit Stop’ Racing Area, Razer laptops and other state of the art tech, showcasing BAFTA Games Award winners, ‘Forza Horizon 5’, ‘Fortnite’, ‘Gran Turismo 7’, ‘Rocket League’ and ‘Minecraſt’. If you
fancy brushing up on your gaming skills, them a team of highly-trained Hamleys Gamers are on hand to give tips and tricks on how to win points, level-up and become a gaming champion. Te 3000sq. ſt. of space, with 13 play
zones and LED lighting offers themed areas bought to life by specific game genres. Jonathan Sutherland, Sales Director,
and Rob Fitzsimons, Marketing Director at Exertis explain why this is a space all gaming enthusiasts must make a pilgrimage to, to experience the spectacular.
www.pcr-online.biz
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