INTERVIEW
perspective. This also helps us evolve future designs. We spot places for further optimisation across weight, performance and durability.
Same-day dispatch, and a goal to never be out of stock, also lean into our retail commitment and responsibility. Here, our inventory control is a critical element. The back end of our B2B portal makes these goals a reality. It also means that, on the rare occasion we aren’t able to meet these goals, we know ASAP and can work with our retailers and suppliers to offer and deliver solutions quickly. Communication matters. Relationships make the difference.
people live. This has to work for retail partners as well as their customers. A lifetime crash replacement has to mean that.
‘Technology-led designs that lead wind tunnel tests’ need to reflect real-world ride experiences as well as winning lab and wind tunnel tests. Local retail partners as a sales and service support network matter more than many D2C brands would be willing to admit.
When you talk about reshoring manufacturing, will this mean that wheels are also assembled in Europe? We assemble 100% of our wheels in Belfast. The team are experienced and knows what we’re looking for from a QC
52 |September 2025
Thinking about that product evolution process, what can retailers expect from Scribe? How will you launch new products into the marketplace? We intend to give B2B partners exclusive early access to new product innovations, often six to eight weeks before online release, to demonstrate prioritisation of B2B relationships. Hopefully it’s clear, when reading, that our shift towards B2B prioritisation, working with bike shops, is a significant commitment to building partnerships, offering retailers a product and service that is a differentiating factor, which gives riders access to independently verified world-class product with a unique ‘manufactured in Europe, assembled in Belfast’ approach.
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