INTERVIEW


Quite the opposite. Scribe is set up to maintain a full inventory of spares for at least three years post-end-of-production.


There are some clear challenges here - developing products which the UCI takes exception to, and, it would seem, gives little notice to manufacturers about. You mean the 65mm rim depth? I feel bad for wheel brands that’ve been caught on the wrong side of this. The amount of time, resources, and money invested to design, test, production verify - not small. Having close relationships is essential. Knowing what’s being discussed and understanding your own exposure is far from easy.


On the positive side, Triathlon, over any distance, is a place


where the UCI has no say. Neither do they for recreational riders. Now, for those buying ‘performance’, the engineering behind the product, including the wind tunnel testing, isn’t going to change just because the UCI decided to move the goal posts without warning.


So we’ve talked European manufacturing and fast product evolution. What does this look like for retailers working with Scribe? It’s here, through retailers, with their paying customers, fun riders and recreational athletes, that the majority of


www.bikebiz.com


sales are made and long-term relationships formed. For this audience, warranty and spare parts are the big


news. A crash replacement policy is a winner of long-lasting friends across both trade and the buying public. Being able to get behind a brand constantly pushing the boundaries of performance, with a quality backup, makes our name what it is. We know that for some customers, they buy based on brand. How does a business build its brand? By delivering experiences which tell the brand story, make it an experience


September 2025 | 51


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68