INTERVIEW


A Bold New Direction: Nadine Thompson on Career, Partnerships, and Growth


From her early career in pet food to helping steer one of the industry’s largest distributors, ZyroFisher’s CCO, Nadine Thompson, discusses her career journey, her role, and her thoughts on the future.


I


n the industry, there are likely few who can claim a background as unique as Nadine Thompson’s. Now Chief Commercial Officer of ZyroFisher, her early career involved working as a sales representative for pet food, a seemingly distant field that she says shares surprising parallels with


the bike industry. “The synergies between [pet food] and the bike industry


are actually quite similar,” she says, reflecting on her time selling to independent pet shops. “A lot of both businesses tend to involve a lot of people who are very passionate about the subject.”


34 | September 2025


Drawing on over two decades of experience in global corporate leadership at companies like Procter & Gamble and Pentland Brands, Nadine has been involved in many significant projects throughout her career. Contributing to the launch of new products and brands, including high-profile names like Gillette Fusion, Oral-B toothpaste, and Berghaus Hydrodown. Her time at Endura during the pandemic proved to be a


particular highlight. “I had the privilege of working with Jim and Pam, the original founders of Endura, and was able to bring together the best of what Endura was already doing with some of the expertise from Pentland, such as working


www.bikebiz.com


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