BRANDS


Chris Hoy Launches Hoy Kids Bikes


BikeBiz the relaunch and his plans for the brand.


Given the evolution of the junior bike market in the past few years, what specific segments or opportunities within the children’s cycling sector do you believe this new partnership with Tandem Group Cycles is uniquely positioned to address? The junior bike market has matured, with parents increasingly recognising the value of high-quality, lightweight bikes over heavier, entry-level alternatives. Our partnership with Tandem Group Cycles is uniquely positioned to meet this demand, combining proven design expertise with precision engineering. Function comes first – every model is easy to ride, robust, and built from premium materials that extend its lifespan and enhance resale value, contributing to a thriving second-hand market. We also see strong alignment


16 | September 2025


with initiatives like Bikeability, where accessibility and rider confidence are key. Cycling has always been about freedom and lifestyle for me - the values we aim to embed in every bike, inspiring the next generation to enjoy riding for life.


The previous Hoy range was known for its quality; how has the design philosophy evolved for this new generation of Hoy junior bikes, and are there any key technological or material advancements that differentiate them in terms of performance and user experience for young riders? We’ve really pushed our ‘Engineered for Kids’ philosophy, focusing on every detail to make the bikes confidence- inspiring and fun to ride. I believe that small details, brought together, can make a big difference – it was my approach when


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