OPINION
Comparing Apples to Oranges
In part two, following up on their “secret sauce” conundrum, Adam Townsend from Bike Matrix and Dominic Loh from Funn talk jargon, standards and how we have overcomplicated things. Here’s their case for keeping things simple.
If I’ve got an Ai offset rear wheel on a 142x12 rear end, and I run a normal outboard press-fit 30 bottom bracket in a 79mm asymmetric shell with a Dub-Wide crankset and a 6mm offset chainring, will that give me a 52mm chainline, or do I need the normal MTB spindle?” Sounds like a foreign language when you stop and think about it, right? Read it again. Or, better yet, ask someone who’s not a cyclist to read it and describe how bizarre it sounds.
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Yeah, we know there are a few of you out there with your notepads out trying to figure it out, and a select few that are just laughing, because they know, that we know, that they know the answer. Our point is, those of us in the bike industry take a lot for granted. And by a lot, we’re talking about our knowledge, our experience, our understanding, built up over
years of working in the bike business. Those times we tried something and it didn’t work, or those times we tried it and it did, teaching us
September 2025 | 11
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