INTERVIEW


Scribe Cycling: A conversation with founder and CEO, Alan Graham


Founded in 2018, Scribe Cycling is a business that’s brought together extensive industry experience and engineering expertise. Led by Alan Graham, the Belfast-based business  


Here, BikeBiz 


Alan, let’s start with the big news. Makes sense. We’re in the process of reshoring our manufacturing. The aim is to be entirely Europe-based. No small undertaking, but a significant part of our future vision for the business. That vision is a twenty-year plan, which includes building long-lasting relationships with IBDs. To support our retailer focus, making this work, we have a dedicated online portal for our retail partners, encompassing stock ordering, warranty support, and parts availability. We aim to have parts available at all times. This is made


50 | September 2025


all the more possible by the reshoring. A short supply chain makes for speed of process. Speed of process makes it possible to evolve product designs rapidly. Product evolution is critical when competing in a crowded market, and for our retailers to succeed, they will be offered products no other wheel brand can deliver. Speed of evolution is a clear competitive advantage. As an engineer-led business, we can see how performance matters for sales impact just as much as out on the road. Rapid iteration doesn’t mean leaving customers behind.


www.bikebiz.com


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