APPOINTMENTS
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Junus Khan (left) and Patrick Sinner Rob Stead, Orbea UK
Orbea UK has appointed Rob Stead as territory manager for the South East of England, replacing John Styles who had managed the area since 2014. Stead joins Orbea from ZyroFisher
where he was responsible for their P&A portfolio in the South/Central region since 2017. Prior to working with ZyroFisher, Stead was with WiggleCRC where he held a number of different positions over five years. Following his appointment, Stead said: “I’m really excited to join Orbea and build on the great work done over the past nine years. Orbea’s core values as a business are unique, and represent an incredible opportunity to work with a truly progressive brand in a fast-changing marketplace. I look forward to supporting the current dealer base and forging new relationships into the future.” Damian Hackett, country manager for the UK and Ireland, added: “[Rob] brings a wonderful customer-focused mentality with wide experience in the cycle market that our retail partners can really feel confident in.”
Petra Wiltshire, Reilly Cycleworks
Reilly Cycleworks has expanded its B2B team with the appointment of Petra Wiltshire as the brand’s first UK sales rep. A former pro and world champion
downhill mountain bike racer, Wiltshire was a Reilly enthusiast before joining the company, qualifying in Dubai for the UCI World Championships Gran Fondo on a Reilly Fusion. She is available to visit stores with demo
bikes, explain Reilly’s catalogue of gravel and road frames in detail and help dealers stock the range most appropriate to their customer base.
With a 33% margin on framesets and 27% on complete bikes, Reilly’s business plan is to build lasting relationships with bike shops and support them. The brand’s in-house finishing team can
create custom decals or bespoke anodised finishes with the option to include dealers’ logos on framesets. Dealers interested in Wiltshire visiting
their store, contact her on petraw@
reillycycleworks.com or via WhatsApp on 07401 064 325.
Junus Khan and Patrick Sinner, Carbitex
Carbitex, the carbon fibre composites brand focused on footwear, travel, and accessories, has announced the return company founder, Junus Khan, to the role of company president, and the hire of Patrick Sinner to lead brand product development. The appointments come as the brand shifts its manufacturing operations to Asia. After spending the last five years
laying the groundwork in Asia and working with partners and their factories to integrate Carbitex’s technology, Khan’s experience will help the company navigate this phase. Khan said: “It’s a rare opportunity to be in a position to reformat a business with the benefit of hindsight while carrying forward the successes. “Our new structure enables us
to focus on our core – technology development, sales, and marketing. I’m excited to be running the company again.”
www.bikebiz.com
September 2023 | 43
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