DISTRIBUTOR
Saddleback is
Saddleback is the UK and Ireland distribution partner for some of the best-known performance cycling brands on the market. BikeBiz catches up with managing director Andy Wigmore
DISTRIBUTOR FOCUS: SADDLEBACK S
renowned in the industry for its house show
addleback was founded in 2004 off the back of Andy Wigmore’s childhood dream to work in the industry, triggered by Greg LeMond’s Tour de
France win in 1989. Fast forward to 2023 and it is now an esteemed name in the
UK cycling industry, approaching 20 years of supplying elite performance cycling products.
With a purpose-built 40,000 square-foot facility in
Bristol and a team of more than 60 staff, Saddleback is one of the larger distributors on these shores. However, as this year has shown, the task of being a UK distributor is as testing as ever. With market conditions nigh-on impossible to predict, how has business been for Saddleback in recent months?
CHALLENGES AND OPPORTUNITIES “Challenging,” said Wigmore. “But we have started to see a return of appetite for new products, with launches of the Enve MOG, the Pivot Mach 4 SL amongst others bolstering interest. “Soft goods remain slower than normal, but again, with new product launches and innovation, we have
www.bikebiz.com September 2023 | 25
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
