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APPOINTMENTS This month’s movers and shakers throughout the cycle industry...


Jens Wiese, Magura Bosch


Magura Bosch Parts & Services (MBPS) has further expanded its field service activities in Europe. Jens Wiese, who has been area sales


manager in the Germany East area since 2003 with a brief interruption, is taking on the role of key account manager for Europe with immediate effect. As a result, Wiese is now responsible for looking after some of MBPS’s largest customers across the continent. Following the appointment, Timo


Kieninger, director of marketing and sales (ppa.) at MBPS, said: “The fact that Jens Wiese is now moving on within the company is the right next step for him, after successful years in his sales territory. “We are pleased to have found in Jens a competent and committed contact person for our key accounts, who knows his stuff and will drive our consistent customer-first strategy.”


Chris Last, Cycle to Work Alliance


The Cycle to Work Alliance has announced that Chris Last has become its new chair.


42 | September 2023 www.bikebiz.com


Last, an advocate for greener and healthier commuting options, has a wealth of experience in the employee benefit industry and a lifelong passion for cycling. Hailing from a mining town in the Swansea Valleys, he developed a love for cycling at a young age. In the mid-90s, he championed cycling to work with daily paper rounds on his Raleigh Activator. His dedication to cycling continued throughout his life and in his current role as commercial and strategy director at wellbeing and employee benefits provider, Vivup.


Last believes in sustainable and inclusive employee benefits, with an emphasis on promoting Cycle to Work schemes. Commenting on his new role, Last said: “My objectives in this role are simple. I want every business in the UK to offer a Cycle to Work Scheme, increase participation, and I want to remove the barriers stopping people from cycling to work regularly, which include secure storage in towns and cities and improved infrastructure that enables safer cycling between destinations.” 


Matt Winfield, Sustrans


Sustrans has announced the appointment of Matt Winfield to the new role of chief operating officer (COO). Winfield has been with Sustrans for 17 years and currently holds the role of executive director for England, Northern Ireland and Wales. He will take up the new role from Sunday, October 1.


Winfield has a wealth of experience,


having spent time working closely with the charity’s regional teams over many years to deliver success in making it easier for people to walk, wheel or cycle. Following the announcement, Winfield


said: “To be appointed chief operating officer at Sustrans is a privilege. I am excited to support colleagues to maximise our impact. “We are all here to make a difference


and encourage more walking, wheeling and cycling – I look forward to meeting colleagues across the UK, sharing best practice and supporting the strong relationships we have with devolved administrations and organisations.” 


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