NEWS HUB
EBCO relaunches with new branding, e-bike range and website
EBCO, the UK e-bike company, is relaunching with a new brand, updated range of bikes, and a revamped website. After a temporary pause due to the pandemic, the brand is hitting the market again with a new start after investment from TVS Motors Group. In its 13th year as a dedicated e-bike manufacturer, EBCO
introduces its new range of e-bikes designed with function in mind, representing significant improvements in technical features. These features include LG internal batteries, improved handling,
user-comfort-centric designs, and a slacker head angle. Additionally, EBCO has refocused on size split and wheel sizes to accommodate a wider audience.
The company’s new website is designed to reflect EBCO’s brand priorities of innovation, comfort, and convenience.
It now also features a click-and-collect option through UK retail partners.
The website allows customers to find the information they need about the three ranges of e-bikes: Urban, Adventure and Street. To lead the relaunch, EBCO has also announced three new appointments to join the team. Chris Needs will oversee EBCO UK, Josh Charteris has become the head of product development and procurement, and Paolo Pezzangora will lead the marketing department.
Lusso invests £100,000 in new technology to boost growth
LUSSO, the cycle clothing manufacturer, is gearing up for growth after investing £100,000 in new technology with the support of Made Smarter. The brand, based in Radcliffe, Greater Manchester, is run by Jake Wright, a 24-year-old former professional cyclist, who is leading the 40-year-old business through a digital transformation. With the support of Made Smarter North West, a
Madison to distribute Aeroe in the UK and Ireland
MADISON has announced a partnership with Aeroe to distribute the brand’s bike racks in the UK and Ireland. Dominic Langan, CEO of Madison said: “We are always on the look-out for innovative new brands who have identified a growing market segment and this is exactly what the team at Aeroe have done and they are winning design awards for it too.” The Aeroe Spider Racks, Handlebar Cradle, Rear Cradle, Quick Mount Pod and Dry Bags are in stock and available to order on Madison B2B now.
10 | September 2023
Government-funded initiative to help SME manufacturers digitise, Lusso is replacing manual production processes with an Auto CAD and CAM system, material scanner and photo digitiser technology.
This investment will speed up the cutting process by 80%, increase productivity by 400%, boost revenue, open up the brand to new global
markets, and create three new jobs in the next 12 months. Ibis Cycles takes UK and Ireland distribution in-house
IBIS Cycles has taken UK and Ireland distribution in-house following the administration of its former distributor 2Pure Ltd. Ibis will now ship direct from Santa Cruz, giving dealers access to the complete product line, sales and warranty service and “substantially” lower prices.
Shipping time is estimated to be five-seven days, with
free freight and duty. The full dealer package containing pricing, marketing materials, and guidelines is now available online. The Ibis B2B website also provides real-time product availability and ordering in GBP. For all dealer enquiries, contact Tony Barton at:
Tony@ibiscycles.com.
www.bikebiz.com
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