Black Bearing Seeks UK Distributor for Bicycle Bearing and Component Range NEWS HUB
FRENCH manufacturer Black Bearing is seeking a distributor in the United Kingdom to support the growth of its range of bike bearings, bottom brackets, e-bike motor refurbishment kits, and technical components. Founded in Brittany in 2012, Black Bearing develops products specifically designed for the demands of cycling. As bikes and technologies continue to evolve, the company continually expands its range to meet new designs and technical requirements, helping professional workshops find the right bearing or
Combining technical expertise with
component to repair virtually any bike. Its comprehensive catalogue covers
approximately 95% of bicycle bearing requirements, including headset, hub and frame bearings, bottom brackets, and tools.
a broad range of sizes and applications, Black Bearing aims to help distributors meet the needs of bicycle retailers and workshops, providing solutions for a wide variety of bikes. The company is now seeking a UK distribution partner to develop the brand and make its full product range more widely available to the British cycling industry. ●
UK distributors interested in working with Black Bearing are invited to get in touch:
www.blackbearing.com – contact@
blackbearing.com
Madison to distribute Applied Nutrition
Upgrade Bikes Announces Distribution Partnership with Newlane Helmets
UPGRADE BIKES has been named UK distributor for Newlane, the British folding helmet brand that picked up the BikeBiz 2026 Product of the Year at the BikeBiz Awards in October. The deal adds Newlane to the
Upgrade portfolio of brands available to the UK dealer network. Newlane’s Dominic Cotton said:
“From day one, our ambition has been to make cycling safer and more convenient. Partnering with Upgrade gives us a fantastic opportunity to introduce Newlane to a much wider network of bike retailers. We’re excited to work closely with their team and build something really successful together.” ●
Dealers can find out more from their Upgrade account manager by calling: 01403 711611.
MADISON has announced it will offer exclusive distribution of Applied Nutrition for the bicycle channel in the UK and Ireland, bringing the fast-growing sports nutrition brand to its retail network. The range is split into three key areas:
Endurance, Café, and Health & Wellness. Applied Nutrition will be making its
iceBike* debut in 2027. Registration for the show is live so register now to see
the brand in person in Manchester or London at
www.icebike.co.uk.●
To find out more about Applied Nutrition, please contact your Madison Sales Manager or explore the product range on www.
madisonb2b.co.uk
ZyroFisher becomes sole UK & Ireland distributor of SIDI SPORT SRL
ZYROFISHER has announced the signing of a sole distribution partnership with SIDI SPORT SRL, the prestigious footwear brand from Maser in Italy.
The new partnership will see ZyroFisher supply retailers with SIDI in
the UK and Ireland. ZyroFisher will supply SIDI with immediate effect and will be exhibiting the brand to the UK at the Rouleur Live show in November. ●
For retailers interested in SIDI, please contact your ZyroFisher account manager or email
salesteam@zyrofisher.co.uk
www.bikebiz.com
November 2026 | 7
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