INTERVIEW
software were developed from the outset as one integrated system? Power Frame grew from that question. It applies our multidisciplinary engineering approach to the bicycle, with performance, manufacturing and serviceability considered together.
Let’s talk about the team - who is involved in the project on the bike side?
Power Frame brings together a multidisciplinary team:
Alessandro Campanini, Founder & CEO, leads the project vision, industrial development and strategic partnerships.
Fabio Marzola, CCO, leads commercial development, OEM relationships and international market entry, drawing on more than twenty years at Yamaha, including experience in e-bike systems.
Emanuele Zucchi, Network development, focuses on the commercial network and service model.
Massimiliano Cadei, Project Manager, coordinates development across the technical teams, suppliers and project partners.
Roberto Zelioli, Product Manager, focuses on industrialisation and production processes.
Marco Lasagni, Electronics & Software, leads powertrain control, sensing, diagnostics, communications and software development.
The team is supported by European automotive
technology partners specialising in composites, transmissions, electronics and manufacturing processes. Bringing these disciplines together has been essential to developing Power Frame as a complete system.
Rather than positioning purely as a traditional frame or motor brand, you present yourself as a technology provider. How does this identity define your business model and your relationships with bicycle OEMs and retailers?
Our business is built around engineering expertise and proprietary technology. Power Frame is a platform that combines the structure, powertrain, reduction gearing, electronics and software within a single architecture. Our industrial objective is to make that technology
available to OEMs through Power Frame supply, development partnerships and licensing models. The scope of each collaboration, including design and geometry requirements, can be defined around the partner’s product and the platform’s technical parameters. This allows us to contribute the underlying technology while OEMs develop a product with their own identity and market positioning.
www.bikebiz.com Retailers and service centres are equally important. They
provide the technical connection to the end customer, so the ability to diagnose and maintain the product is part of our business model from the outset.
While we can’t say much about the final product yet, your designs appear to be built around repairability, modularity, and extending product life. What specific pain points in current e-bike maintenance are you aiming to solve with the Power Frame? One issue we want to address is that a fault in an individual component can lead to the replacement or return of a complete drive unit, depending on the system and its service policy. A drive unit contains mechanical, electronic and
transmission components with different service lives and wear patterns. Our approach is to make those components accessible and replaceable, allowing the intervention to focus on the part that needs attention. Power Frame has therefore been designed with opening, diagnosis, repair and maintenance in mind from the beginning. For us, integration must remain compatible with practical access throughout the product’s life.
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