NEWS HUB
Route Assembly Acquires Mango Bikes
SCOTTISH-BASED bicycle manufacturer Route Assembly recently completed the acquisition of Mango Bikes, a Northern Irish-based bike retailer focusing on online retail. Since its founding, Mango Bikes has been known for its “stylish designs and affordable price tags.” The company’s mission aligns closely with Route Assembly’s goal of creating a more sustainable future, and the shared values of the companies were a major deciding factor in this acquisition. “We are thrilled to bring Mango Bikes into the Route Assembly portfolio,” said Ian Byrne, CEO of Route Assembly.
“Their innovative bikes, commitment to sustainability and cheeky voice make them a perfect fit for our company. Unfortunately, it’s also a company that’s suffered from some negative reviews.” Acknowledging these reviews
is a crucial part of the company’s strategy moving forward. “We are first and foremost a bike manufacturer. We take pride in the quality of our bikes, and we want to make sure we’re providing excellent quality across all of our brands. This means taking on board past customer reviews to improve the Mango Inventory.”
Early Bird Tickets now available for the 2025 BikeBiz Awards
EARLY bird tickets for the BikeBiz Awards 2025 are now on sale, celebrating the 17th edition of the UK cycling industry’s trade awards. The ceremony will once again take place at The Button Factory in Birmingham on Thursday, October 16th, 2025. Tickets for the BikeBiz Awards 2025 are available for purchase now. To
BikeBiz Awards 2025: Bikeability Trust Joins
as Event Partner BIKEBIZ are pleased to announce The Bikeability Trust as our Event Partner for the 2025 BikeBiz Awards. “We are thrilled to be partnering with BikeBiz for
their prestigious awards this October and look forward to celebrating the achievements within the cycling industry together. This partnership reflects our shared commitment to promoting cycling and encouraging safer, more sustainable modes of transport. We can’t wait to see the incredible innovations and contributions that will be recognised at the event,” said The Bikeability Trust.
www.bikebiz.com
receive your early bird discount, simply add your ticket to the basket and enter the code Bikebiz25 before checking out. Further sponsorship opportunities
are available for businesses looking to enhance their presence at the event. For details on sponsorship packages, please contact Richard Setters at
richard.setters@
biz-media.co.uk
Yamaha Motor acquires Brose’s bicycle eKit business unit
BROSE – the Coburg, Germany-headquartered business that is the exclusive provider of e-bike motors for Specialized and partner for SRAM Powertrain – has agreed the sale of its e-bike business unit to Yamaha Motor. The announcement confirms that “Yamaha Motor has signed an agreement with Brose, a German automotive parts manufacturer, to acquire its bicycle drive unit (eKit) business subsidiary”.
The formalisation of the operation is scheduled to be completed by June 2025, premised on the obtainment of clearances, permits, etc., required by competition laws and applicable regulations.
May 2025 | 7
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