FEATURE


‘AGAIN, IT CAN’T BE FORGOTTEN THAT FUN NEEDS TO BE A MAJOR PART OF THE CONVERSATION HERE. AN E-BIKE IS FUN. IT’S A PLEASURE TO RIDE. THE EXPERIENCE IS WONDERFUL. YOU’LL WANT TO RIDE EVERY DAY.‘


And this plays back into your future add-on comments. Yes. If you are selling a bike to a person who hasn’t been on a bike in a while or is looking at an e-bike for the first time, you earn that trust when making the children’s bike sale.


Building long-term relationships with customers can


lead to repeat business when done right, when done well. When a person is in your store spending money, they are now familiar with, comfortable and confident in your business.


With an e-bike, you may get the opportunity to share some geekiness with your customer - if that’s the way they want to be communicated with and sold to. That is an if which needs confirming. How? Ask your customers open-


16 | May 2025


ended (can’t be yes/no) questions and listen carefully to how they answer. Match their communication style. Don’t go straight into tech mode unless your customer goes there first.


Again, it can’t be forgotten that fun needs to be a major part of the conversation here. An e-bike is fun. It’s a pleasure to ride. The experience is wonderful. You’ll want to ride every day. And this is just as true for younger riders on e-bikes as it is for adults. If the e-bike means they enjoy the experience more and ride more often, that’s a massive win. Creating new riders happens this way. Getting more people on a bike happens this way. Growing the total number of people using a bike is the ultimate goal. That happens when people enjoy themselves and have fun, no matter the age. ●


www.bikebiz.com


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