FEATURE


Shops that focus on bikes as a means to get from A to B generally do a better job with children’s bikes. They know a significant majority of potential customers are ‘people’, not ‘cyclists’. You can see that certain National Retailers stores typically feel less intimidating to non-cyclists. That matters. A lot. Especially if we, ‘the industry’, want to genuinely grow the number of people riding bikes. Now we also have a significant number of IBDs who also do this - welcome, service, experience, fun - really well. That’s not by accident. They know their target audience,


www.bikebiz.com


and we know our best retail partners share common traits. That said, many businesses, regardless of size, don’t do this well. Too obsessed with tech. Not interested in selling bikes to children. They’re not for us. Good dealers focus on understanding the customer and not overwhelming them with tech talk. Squish bikes are designed with a lightweight frame that makes learning to ride effortless and fun. The bikes offer comfort and stability, available in a range of vibrant colours, helping kids build confidence as they develop their cycling skills.


May 2025 | 15


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