CONTENTS


13


 NEWS HUB 7 The latest news from the cycle industry.


 FEATURE 10 Karen from Cycle Sprog gives tips about tapping into the family cycling market.


13 We talk to Peter Kimberley, CEO of Tandem Group, parent company of BikeBiz 2024 Bike Brand of the Year award winner, Squish Bikes.


 APPOINTMENTS 18 Job changes and updates from the trade.


 FEATURE 20 Rebecca Bland talks to Bikeability about their plans to get more children on bikes.


25 Mark Sutton takes a deep dive into the current geopolitical landscape to explore what this might mean for the industry.


 ADVERTORIAL 30 Explore the new ADO E-bike range and the reason for their quick rise in popularity in the urban mobility space.





20


 OPINION 35 Simon Bowkett, Head of Policy and Public Affairs at Cycling UK, shares what Cycling UK has been discussing with the UK Government about active travel.


 INTERVIEW 38 We talk to Gogeta Founder, Barry Scott, about how their low fees are helping retailers retain profits through the Cycle to Work scheme.


 OPINION 43 Mark Almond from Red Cloud Marketing gives his insights on marketing and why understanding your customer is key.


 BRANDS 46 We take five to chat with Martin and Tom from TMP Parts Source about their business.


 INTERVIEW 50 We talk to Kalyani Verma, BikeBiz Woman of the Year 2024 winner, about her role and what it meant to win the award.


50


 PRODUCTS 56 New products and sector guides, including new products (54), footwear and pedals (57) and kids’ bikes, accessories and clothing (63).


50 www.bikebiz.com @bikebizonline bikebiz


MAY 2025


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