BRANDS


FUELLING THE FIRE


N


utrition products can often be easy to overlook for retailers.


But as more consumers look for new


experiences and to push their own limits, particularly in the gravel and long-distance disciplines, gels, bars, and hydration could be an often overlooked opportunity.


NamedSport is an Italian nutrition brand ramping up its focus on the UK market, as a growing cycling heartland. With support from its parent company Named SRL, a leading natural medicine brand in Italy, NamedSport has cycling at its heart, as CEO Stefano Corciulo told BikeBiz: “The UK market is strategic for us as it is a region with a strong interest in all things cycling,” said Corciulo. “The emergence of successful riders in recent years has driven this interest


50 | June 2023


NamedSport has been stepping up its focus on the UK cycling market. Alex Ballinger explores how retailers can maximise sales of nutrition products


to new highs. We believe that there is further growth in the sport in the UK and NamedSport can play a central part in providing a great tasting, high-quality product using trusted European ingredients enabling athletes and recreational riders to perform in a variety of situations.”


While NamedSport works across endurance sport, the brand has a focus on the cycling market, including sponsorships of major races like the Giro d’Italia and the Tour de France. The products, which range from energy bars, gels and hydration products to recovery supplements, have been tested by WorldTour atheltes, and are submitted to Informed Sport Certification, to ensure they are suitable


Stefano Corciulo, CEO of NamedSport


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