DISTRIBUTOR
Oneway HQ in Rotterdam
all times during the year. Opportunities: We are looking to further expand our dealer base, and dealers start to realise more and more that Oneway Bike is a reliable partner for bikes and accessories in all price ranges. We offer good margins and fast delivery. Expansion of our presence at dealers with new (cargo) product lines such as the new Cube Trike that we’re bringing to the market as we speak. We give our dealers marketing support and point-of-sales material if needed. “Dealers have shown mixed reactions [to the current market]. The dealers that have a limited amount of brands and concentrate on Cube product lines are reaping the benefits. Dealers that have been panic buying unknown brands during the pandemic have a difficult time due to the very low sell-through rate of this specific product. Our account management team puts a lot of time and effort into making sure we work with our dealers to get the best results for both parties.”
Changing market Award-winning bike brand Cube, based in Germany, is a major focus for Oneway. The distributor has recently opened two Cube stores in the UK to sit alongside existing premium Cube dealers. In the Netherlands, the seventh Cube store is soon to open its doors.
‘ALTHOUGH CARGO BIKES ARE A MORE COMMON WAY OF TRANSPORT IN THE NETHERLANDS, WE SEE THINGS ARE CHANGING FOR UK TOO’
www.bikebiz.com
But of course there are some significant differences between the UK markets and the Netherlands. On the biggest contrasts, Van Den Biggelaar said: “Bike usage would be the obvious answer. An average Dutch person owns 1.3 bikes. Due to the Dutch cycling culture, consumers tend to stick with what they know and are not very sensitive to clothing trends as you see more often in the UK market. The UK market has adopted the e-MTB categories faster than the Dutch people did due to the variety in terrain. Although cargo bikes are a more common way of transport in the Netherlands, we see things are changing for UK too. We see cargo bike sales growing there.” Change is predicted in the UK, as e-bikes continue to take up
a greater share of bike sales in the UK, while more Government spending on infrastructure, increasing traffic, and the ever- rising cost of owning a car may benefit the bike trade. Van Den Bigelaar said: “We see a trend towards electrification of the [UK] market. More dealers start to be specialists in this area such as our dealer The Electric Bike Shop. We hope that the UK Government will start spending more on cycle infrastructure so more Brits will be tempted
June 2023 | 29
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
