BRANDS
RIDERS FIRST
PowUnity is a cycling tech company that aims to protect riders and their bikes. The brand explains the philosophy behind its new app
Can you tell us more about PowUnity? There are many apps for bicycles and e-bikes. More and more e-bike and motor manufacturers are using them to improve their customers’ riding experience. There has been a strong trend for years: the display on the e-bike is gradually being replaced by the smartphone. Instead, the smartphone with the appropriate e-bike app is becoming the control centre for pedelecs. The Bosch eBike Connect app, the Ride Control app for Giant bikes, the VanMoof app, or the Mission Control app from Specialized are just a few of the apps from well-known brands that can be used to customise the settings and functions of branded bikes.
48 | June 2023
Whether an e-bike app fulfils its potential depends crucially on good development, otherwise, it can backfire. At PowUnity, we believe that an
e-bike app that is not developed with the customer in mind will not be accepted - no matter how much it costs, no matter how big the brand name, no matter how complex and modern it is. Development must go hand-in-hand with the e-biker, so that they can decide what e-bikers really need. Easier said than done.
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