BIG INTERVIEW


A GLOBAL GATHERING


Last year marked the start of a new era for Eurobike as it relocated from its long-term home in Friedrichshafen to one of Europe’s fi nancial hubs in the German city of Frankfurt. Daniel Blackham sat down with Eurobike head Stefan Reisinger to look back at 2022 and preview this year’s edition.


ike many trade shows in 2020, Eurobike was forced to change all of its plans due to the coronavirus pandemic and had to cancel. Rather than resting on their laurels, the team behind one of the world’s largest bike and mobility events started to develop proposals to relocate to a new site. “The show started in 1991 and it was always in Messe Friedrichshafen,” explained Reisinger.


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“But it had kind of outgrown the infrastructure it was able to handle. With the show becoming so successful and


22 | June 2023 www.bikebiz.com


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